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type_genre:"Aufsatz im Buch"
~person:"Chang, Chun-tuan"
~person:"Mayzlin, Dina"
~type_genre:"Article in journal"
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Advertising planning
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Chang, Chun-tuan
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King, Stephen
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International journal of advertising : the quarterly review of marketing communications
2
The Oxford handbook of the economics of networks
2
The Rand journal of economics
1
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ECONIS (ZBW)
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Managing buzz
Campbell, Arthur
;
Mayzlin, Dina
;
Shin, Jiwoong
- In:
The Rand journal of economics
48
(
2017
)
1
,
pp. 203-229
Persistent link: https://www.econbiz.de/10011665528
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2
Managing social interactions
Mayzlin, Dina
- In:
The Oxford handbook of the economics of networks
,
(pp. 792-809)
.
2016
Persistent link: https://www.econbiz.de/10011504246
Saved in:
3
Managing Social Interactions
Mayzlin, Dina
- In:
The Oxford handbook of the economics of networks
.
2016
Persistent link: https://www.econbiz.de/10012880976
Saved in:
4
Missing ingredients in cause-related advertising : the right formula of execution style and cause framing
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 231-256
Persistent link: https://www.econbiz.de/10009744453
Saved in:
5
Are guilt appeals a panacea in green advertising? : the right formula of issue proximity and environmental consciousness
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 741-771
Persistent link: https://www.econbiz.de/10009674969
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