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type_genre:"Aufsatz im Buch"
~person:"Christen, Markus"
~type_genre:"CD-ROM, DVD"
~type_genre:"Mehrbändiges Werk"
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The profit impact of marketing strategy project : retrospect and prospects
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PIMS and the market share effect : biased evidence versus fuzzy evidence
Christen, Markus
;
Gatignon, Hubert A.
- In:
The profit impact of marketing strategy project : …
,
(pp. 260-271)
.
2009
Persistent link: https://www.econbiz.de/10003927401
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