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type_genre:"Aufsatz im Buch"
~person:"Hennigs, Nadine"
~person:"Hogreve, Jens"
~subject:"Event-Marketing"
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Event-Marketing
Dienstleistungsmarketing
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Customer Experience : Forum Dienstleistungsmanagement
1
Management von Service Innovationen in Business-to-Business Märkten : Erfahrungen, Konzepte und Handlungsperspektiven
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ECONIS (ZBW)
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Multisensuale Gestaltungsansätze des Customer Experience Managements im Dienstleistungsmarketing
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 331-346)
.
2012
Persistent link: https://www.econbiz.de/10009550657
Saved in:
2
Multisensualität im Dienstleistungsmarketing : kurzfristiger Hype oder ein zukunftsweisendes Forschungsthema auch für den B2B-Sektor?
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
Management von Service Innovationen in …
,
(pp. 225-240)
.
2012
Persistent link: https://www.econbiz.de/10009514300
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