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type_genre:"Aufsatz im Buch"
~person:"Mogaji, Emmanuel"
~type_genre:"Lehrbuch"
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Search: subject_exact:"Emerging market economies"
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Emerging economies
7
Schwellenländer
7
Fashion
5
Fashion marketing
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5
Bekleidungsindustrie
4
Clothing industry
4
Consumer behaviour
4
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Developing countries
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Mogaji, Emmanuel
Eichengreen, Barry
19
Hausmann, Ricardo
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Reinhart, Carmen M.
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Khanna, Tarun
8
Mohanty, M. S.
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Panizza, Ugo
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Pak, Yŏng-chŏl
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Prasad, Eswar S.
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Bacmann, Jean-François
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Bolliger, Guido
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Bolton, Patrick
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Chen, Edward K. Y.
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Palepu, Krishna G.
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Ramamurti, Ravi
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Reisen, Helmut
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Singh, Satyendra
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Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
2
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ECONIS (ZBW)
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1
Fashion marketing in emerging economies : an introduction
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 3-20)
.
2023
Persistent link: https://www.econbiz.de/10013543042
Saved in:
2
Emerging economies in fashion global value chains : brand positioning and managerial implications
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 109-133)
.
2023
Persistent link: https://www.econbiz.de/10013543213
Saved in:
3
Brand, consumer and sustainability perspectives in fashion marketing : conclusion and research agenda
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 267-278)
.
2023
Persistent link: https://www.econbiz.de/10013543251
Saved in:
4
Fashion marketing in emerging economies volume II : South American, Asian and African perspectives
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 3-16)
.
2023
Persistent link: https://www.econbiz.de/10013543338
Saved in:
5
South American, Asian and African perspectives in fashion marketing : conclusion and research agenda
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 271-285)
.
2023
Persistent link: https://www.econbiz.de/10013543401
Saved in:
6
#BankFromHome : using advertisement campaigns to change banking behaviour during the COVID-19 pandemic in an emerging economy
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Marketing Communications and Brand Development in …
,
(pp. 83-108)
.
2022
Persistent link: https://www.econbiz.de/10013280188
Saved in:
7
Brand development through sustainability certifications in emerging markets : adoption of B corporation certification in Vietnam
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Marketing Communications and Brand Development in …
,
(pp. 233-255)
.
2022
Persistent link: https://www.econbiz.de/10013280201
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