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type_genre:"Aufsatz im Buch"
~person:"Olsen, Jørgen Kai"
~subject:"Werbewirkung"
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International advertising and communication : current insights and empirical findings
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ECONIS (ZBW)
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Interview based STAS and the effect of print advertising
Hansen, Flemming
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Olsen, Jørgen Kai
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Lundsteen, Steen
- In:
International advertising and communication : current …
,
(pp. 23-41)
.
2006
Persistent link: https://www.econbiz.de/10003378098
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