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type_genre:"Aufsatz im Buch"
~person:"Pini, Fabrizio Maria"
~subject:"India"
~subject:"Luxury goods"
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Pini, Fabrizio Maria
Wiedmann, Klaus-Peter
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New luxury management : creating and managing sustainable value across the organization
2
Developing successful global strategies for marketing luxury brands
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ECONIS (ZBW)
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When luxury brands changed their approach to social media
Pini, Fabrizio Maria
;
Timergaleeva, Dinara
- In:
Developing successful global strategies for marketing …
,
(pp. 101-118)
.
2021
Persistent link: https://www.econbiz.de/10012521625
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2
A narrative approach to luxury brands
Pini, Fabrizio Maria
- In:
New luxury management : creating and managing …
,
(pp. 69-83)
.
2017
Persistent link: https://www.econbiz.de/10011609190
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3
Creating a seamless experience for luxury consumers integrating online and offline communication
Pini, Fabrizio Maria
;
Pelleschi, Valeria
- In:
New luxury management : creating and managing …
,
(pp. 217-237)
.
2017
Persistent link: https://www.econbiz.de/10011609219
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