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type_genre:"Aufsatz im Buch"
~subject:"Alcohol consumption"
~type_genre:"Reprint"
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Search: subject_exact:"Werberecht"
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Breaking new ground in theory and practice
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The SAGE handbook of social marketing
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ECONIS (ZBW)
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The influence of alcohol advertising in underage versus overage alcohol consumption : affective responses and advertising effectiveness
Miquel-Romero, María José
;
Sancho-Esper, Franco Manuel
- In:
Breaking new ground in theory and practice
,
(pp. 93-108)
.
2011
Persistent link: https://www.econbiz.de/10009380030
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Social marketing's response to the alcohol problem : who's conducting the orchestra?
Jones, Sandra C.
- In:
The SAGE handbook of social marketing
,
(pp. 253-270)
.
2011
Persistent link: https://www.econbiz.de/10009380624
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