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type_genre:"Aufsatz im Buch"
~subject:"Digitalisierung"
~type_genre:"Mehrbändiges Werk"
~type_genre:"Statistik"
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Digitalisierung
Luxury goods
392
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392
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124
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95
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Handbook of research on IoT, digital transformation, and the future of global marketing
2
Advanced digital marketing strategies in a data-driven era
1
Contemporary case studies on fashion production, marketing and operations
1
Developing successful global strategies for marketing luxury brands
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Handbook of research on digital transformation management and tools
1
Handbook of research on the platform economy and the evolution of e-commerce
1
Luxury marketing, sustainability and technology : the future of luxury management
1
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
1
Perspectives on workplace communication and well-being in hybrid work environments
1
Repositioning business : a strategic response to COVID-19 : proceedings of the 3rd International Conference on "Impact of Current Events on the Future of Busines" (3rd ICEFB, 2021), 23 & 24 April, 2021, Hyderabad, India
1
The Oxford handbook of luxury business
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1
High-luxury coffee brands : a comparative analysis of digital communication on luxury and sustainability dimensions
De Luca, Patrizia
;
Bellotto, Marco
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 383-405)
.
2024
Persistent link: https://www.econbiz.de/10014529120
Saved in:
2
Digital technologies in luxury industry : identifying the future aspects of luxury brand management
Alim, Md. Abdul
;
Thaichon, Park
;
Quach, Sara
;
Weaven, Scott
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 15-36)
.
2023
Persistent link: https://www.econbiz.de/10014484442
Saved in:
3
The luxury stores of the future : the impact of technology on the relationship between consumers and the brand's staff
Diogo, Leonor
- In:
Perspectives on workplace communication and well-being …
,
(pp. 70-79)
.
2023
Persistent link: https://www.econbiz.de/10014309106
Saved in:
4
Infusing new technologies and luxury : a literature review and current issues on luxury fashion, food, and tourism
Sestino, Andrea
;
Santarelli, Ilaria
;
Amatulli, Cesare
- In:
Handbook of research on digital transformation …
,
(pp. 474-488)
.
2022
Persistent link: https://www.econbiz.de/10014438150
Saved in:
5
Digital luxury : toward a sustainable future?
Black, Sandy
- In:
The Oxford handbook of luxury business
,
(pp. 591-614)
.
2022
Persistent link: https://www.econbiz.de/10013273985
Saved in:
6
An understanding of the emerging dynamics in the luxury ecosystem
Raghupriya, A
;
Thiruchelvi, Arunachalam
- In:
Repositioning business : a strategic response to …
,
(pp. 103-116)
.
2022
Persistent link: https://www.econbiz.de/10013183901
Saved in:
7
The paradox of luxury in digitalization
Jaggi, Shamily
;
Gursimranjit Singh
;
Sheetal
- In:
Handbook of research on the platform economy and the …
,
(pp. 416-434)
.
2021
Persistent link: https://www.econbiz.de/10012705116
Saved in:
8
The evolution of distribution in the luxury sector : from single to omni-channel
Mosca, Fabrizio
;
Giacosa, Elisa
;
Zagni, Luca Matteo
- In:
Developing successful global strategies for marketing …
,
(pp. 1-21)
.
2021
Persistent link: https://www.econbiz.de/10012521315
Saved in:
9
Digitization of luxury fashion by building an omnichannel dream
Karadag, Gizem Merve
;
Erdogmus, Irem Eren
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 233-256)
.
2021
Persistent link: https://www.econbiz.de/10012492598
Saved in:
10
Digital customer journey in the luxury hotel experience : a case study approach
Gomez Punzon, Jonathan
- In:
Advanced digital marketing strategies in a data-driven era
,
(pp. 246-260)
.
2021
Persistent link: https://www.econbiz.de/10012621993
Saved in:
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