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type_genre:"Aufsatz im Buch"
~subject:"Einzelhandelspreis"
~subject:"Evaluation"
~subject:"Vertriebsweg"
~type_genre:"Bibliography included"
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Search: subject_exact:"Handelsmarke"
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Einzelhandelspreis
Evaluation
Vertriebsweg
Handelsmarke
151
Store brand
150
Brand management
66
Markenführung
66
Markenartikel
50
Brand
49
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43
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43
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42
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Olbrich, Rainer
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Arce-Urriza, Marta
1
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1
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1
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1
Brock, Christian
1
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1
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Choi, Seung-chan
1
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1
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1
Sattler, Henrik
1
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Seethamraju, Chandrakanth
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advancing insights on brand management
1
Competitiveness und Ethik : mit 12 Tabellen
1
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
1
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
Essays in empirical industrial organization: applications of structural models in the retailing industry
1
Europäische Hochschulschriften / 5
1
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
1
Immaterielle Vermögenswerte : Handbuch der intangible Assets
1
Impulse für die Markenforschung und Markenführung
1
Intangible assets : values, measures, and risks
1
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
1
Markenmanagement : Grundfragen der identitätsorientierten Markenführung ; mit Best Practice-Fallstudien
1
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Chicago, Illinois, USA, 17 - 19 August 2012
1
Operations research proceedings 1999 : selected papers of the Symposium on Operations Research (SOR '99), Magdeburg, September 1 - 3, 1999
1
Perspektiven der Kommunikationspolitik
1
Scanner data and price indexes
1
The SAGE handbook of international marketing
1
Theoretische Fundierung und praktische Relevanz der Handelsforschung
1
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ECONIS (ZBW)
21
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1
The profitability of store brand introductions by e-commerce platforms selling competing national brands
Karray, Salma
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 62-69)
.
2022
Persistent link: https://www.econbiz.de/10013281242
Saved in:
2
Competition between private labels and national brands in a multichannel retailer
Arce-Urriza, Marta
;
Cebollada, Javier
- In:
Advancing insights on brand management
,
(pp. 103-118)
.
2017
Persistent link: https://www.econbiz.de/10011855075
Saved in:
3
An empirical investigation of store brands and their role to mitigate brand manufacturer price increases
Kotschedoff, Marco
- In:
Essays in empirical industrial organization: …
,
(pp. 69-107)
.
2019
Persistent link: https://www.econbiz.de/10012056012
Saved in:
4
Private label sourcing negotiation: premium PL from dual brander
Choi, Seung-chan
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 135-142)
.
2018
Persistent link: https://www.econbiz.de/10013277497
Saved in:
5
The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing
Steinmann, Sascha
;
Fonferek, Katharina-Maria
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 143-149)
.
2018
Persistent link: https://www.econbiz.de/10013277500
Saved in:
6
Why do manufacturers engage in private labels production? : market strategy and channel relationship perspectives
Yi, Ho Taek
;
Lim, Chae Un
- In:
Marketing in the socially-networked world : challenges …
,
(pp. 81-89)
.
2013
Persistent link: https://www.econbiz.de/10010191277
Saved in:
7
Global trends in gorcery retailing
Gielens, Katrijn
;
Dekimpe, Marnik G.
- In:
The SAGE handbook of international marketing
,
(pp. 413-428)
.
2009
Persistent link: https://www.econbiz.de/10003792166
Saved in:
8
The role of wholesale brands for buyer loyalty : a transaction cost perspective
Kenning, Peter
;
Brock, Christian
;
Grzeskowiak, Stephan
; …
- In:
Impulse für die Markenforschung und Markenführung
,
(pp. 209-226)
.
2008
Persistent link: https://www.econbiz.de/10003785222
Saved in:
9
Handelskonzentration, Handelsmarken und Wettbewerb in der Konsumgüterdistribution : warum das Verbot der vertikalen Preisbindung abgeschafft gehört
Olbrich, Rainer
;
Buhr, Carl-Christian
- In:
Theoretische Fundierung und praktische Relevanz der …
,
(pp. 485-505)
.
2007
Persistent link: https://www.econbiz.de/10003468263
Saved in:
10
Der Markenartikel und sein Preis
Köhler, Helmut
- In:
Markenführung im Billigzeitalter : Wertevernichtung - …
,
(pp. 65-100)
.
2006
Persistent link: https://www.econbiz.de/10003367044
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