//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Aufsatz im Buch"
~subject:"Einzelhandelspreis"
~subject:"Marketingmanagement"
~type_genre:"Bibliography included"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Handelsmarke"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Einzelhandelspreis
Marketingmanagement
Handelsmarke
151
Store brand
150
Brand management
66
Markenführung
66
Markenartikel
50
Brand
49
Deutschland
43
Germany
43
Theorie
42
Theory
42
Consumer behaviour
36
Konsumentenverhalten
36
Einzelhandel
31
Retail trade
31
Food retailing
25
Lebensmitteleinzelhandel
25
Brand image
16
Markenimage
16
Lieferantenmanagement
15
Supplier relationship management
15
Handelsmarketing
12
Retail marketing
12
Food trade
11
Lebensmittelhandel
11
Marketing management
11
Preismanagement
10
Pricing strategy
10
Wettbewerb
10
Competition
9
Bewertung
8
Distribution channel
8
Evaluation
8
Vertriebsweg
8
Beziehungsmarketing
7
Relationship marketing
7
Private label
6
Retail price
6
Consumer goods industry
5
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
16
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz im Buch
Bibliography included
Article in journal
126
Aufsatz in Zeitschrift
126
Book section
16
Graue Literatur
10
Non-commercial literature
10
Hochschulschrift
8
Arbeitspapier
7
Thesis
7
Working Paper
7
Collection of articles of several authors
5
Conference paper
5
Konferenzbeitrag
5
Sammelwerk
5
Konferenzschrift
2
Aufsatzsammlung
1
Bibliografie enthalten
1
Conference proceedings
1
more ...
less ...
Language
All
English
12
German
4
French
1
Author
All
Olbrich, Rainer
2
Barsky, Robert B.
1
Bergen, Mark
1
Buhr, Carl-Christian
1
Burkhardt, Achim
1
Choi, Seung-chan
1
Dutta, Shantanu
1
Fonferek, Katharina-Maria
1
Fudurić, Morana
1
Gendel-Guterman, Hanna
1
Genel, Zeynep
1
Girard, Tulay
1
Hanf, Jon
1
Horvat, Sandra
1
Jain, Subhash C.
1
Kaswengi, Joseph
1
Kotschedoff, Marco
1
Levy, Daniel C.
1
Levy, Shalom
1
Lim, Chae Un
1
Okan, Elif Yolbulan
1
Pinar, Musa
1
Rotemberg, Julio
1
Salman, Gulberk Gultekin
1
Schramm-Klein, Hanna
1
Steinmann, Sascha
1
Tandon, Nidhi
1
Tucker, Lewis R.
1
Varga, Ákos
1
Verma, Jayender
1
Yi, Ho Taek
1
Škare, Vatroslav
1
more ...
less ...
Published in...
All
Improving marketing strategies for private label products
4
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Business reengineering : effizientes Neugestalten von Geschäftsprozessen
1
Economies et sociétés ; 49,3
1
Essays in empirical industrial organization: applications of structural models in the retailing industry
1
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
1
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Chicago, Illinois, USA, 17 - 19 August 2012
1
Perspektiven der europäischen Agrar- und Ernährungswirtschaft nach der Osterweiterung der Europäischen Union : 42. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V. vom 30. September bis 02. Oktober 2002
1
Scanner data and price indexes
1
Theoretische Fundierung und praktische Relevanz der Handelsforschung
1
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
2
Building powerful private label brands in creating effective communication processes : Turkish Ironman as case Sstudy in scope of linear communication approach
Genel, Zeynep
- In:
Improving marketing strategies for private label products
,
(pp. 39-60)
.
2020
Persistent link: https://www.econbiz.de/10012125516
Saved in:
3
Comparing private label brand equity dimensions of the same store : their relationships, similarities, and differences
Pinar, Musa
;
Girard, Tulay
- In:
Improving marketing strategies for private label products
,
(pp. 61-82)
.
2020
Persistent link: https://www.econbiz.de/10012125518
Saved in:
4
Handling private label customer complaints to improve customer satisfaction : qualitative evidence from Turkish retailers
Okan, Elif Yolbulan
;
Salman, Gulberk Gultekin
- In:
Improving marketing strategies for private label products
,
(pp. 135-156)
.
2020
Persistent link: https://www.econbiz.de/10012125528
Saved in:
5
The effects of private label brand strategies on consumer perception
Tandon, Nidhi
;
Verma, Jayender
- In:
Improving marketing strategies for private label products
,
(pp. 187-205)
.
2020
Persistent link: https://www.econbiz.de/10012125554
Saved in:
6
An empirical investigation of store brands and their role to mitigate brand manufacturer price increases
Kotschedoff, Marco
- In:
Essays in empirical industrial organization: …
,
(pp. 69-107)
.
2019
Persistent link: https://www.econbiz.de/10012056012
Saved in:
7
Status consumption: both an antecedent and a moderator of private label brand proneness
Gendel-Guterman, Hanna
;
Levy, Shalom
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 3-10)
.
2018
Persistent link: https://www.econbiz.de/10013276090
Saved in:
8
Private label sourcing negotiation: premium PL from dual brander
Choi, Seung-chan
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 135-142)
.
2018
Persistent link: https://www.econbiz.de/10013277497
Saved in:
9
The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing
Steinmann, Sascha
;
Fonferek, Katharina-Maria
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 143-149)
.
2018
Persistent link: https://www.econbiz.de/10013277500
Saved in:
10
Les effets à long terme du marketing mix sur les ventes des MDD de terroir
Kaswengi, Joseph
-
2015
Persistent link: https://www.econbiz.de/10010527209
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->