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type_genre:"Aufsatz im Buch"
~subject:"Internet"
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Public relations
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428
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181
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181
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148
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New media and public relations
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Social-Media-Handbuch : Theorien, Methoden, Modelle
4
Organisationskommunikation online : Grundlagen, Praxis, Empirie
3
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
3
Digital Public Affairs : Social Media für Unternehmen, Verbände und Politik
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Leitfaden Online-Marketing ; [Bd. 1]
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The strategic enterprise
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Bewegen, Verbinden, Gestalten : Unternehmer vom 17. bis zum 20. Jahrhundert ; Festschrift für Klara van Eyll zum 28. September 2003
1
Communication and leadership in the 21st century : the difficult path from classical public relations to genuine modern communication management
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Corporate transparency : wie Unternehmen im Glashaus-Zeitalter Wettbewerbsvorteile erzielen
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Crisis communication : practical PR strategies for reputation management and company survival
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Design Management konkret
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E-commerce and marketing
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Electronic commerce : Herausforderungen - Anwendungen - Perspektiven
1
Gower handbook of internal communication
1
Handbuch Corporate Citizenship : Corporate Social Responsibility für Manager
1
Handel, Dienstleistung und Stadtentwicklung in der Informationsgesellschaft : Entwicklungstrends, Handlungsoptionen und Chancen
1
Harnessing technology for knowledge transfer in accountancy, auditing, and finance
1
Information age economy : mit 34 Tabellen
1
Information systems : crossroads for organization, management, accounting and engineering : ItAIS: the Italian Association for Information Systems
1
Krisen-PR : Krisen erkennen, meistern und vorbeugen - ein Handbuch von Profis für Profis
1
Krisenmanagement in der Mediengesellschaft : Potenziale und Perspektiven der Krisenkommunikation
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Management models for corporate social responsibility
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Managing sport business : an introduction
1
Medien im Marketing : Optionen der Unternehmenskommunikation
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Network, Smart and Open : Three Keywords for Information Systems Innovation
1
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Praxishandbuch Public Relations : mehr Erfolg für Kommunikationsexperten
1
Public relations research : European and international perspectives and innovations ; [this book has been published as a Festschrift for Prof. Dr. Günter Bentele, University of Leipzig, on the occasion of his 60th birthday in March 2008]
1
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
1
Sport public relations and communication
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Strategic corporate communication in the digital age
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Strategic management : a European approach
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Strategic public relations management : statics
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Strategies and communications for innovations : an integrative management view for companies and networks
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1
The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
1
The SAGE handbook of international marketing
1
Tradition kommunizieren : das Handbuch der Heritage Communication ; wie Unternehmen ihre Wurzeln und Werte professionell vermitteln
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The evolution of CSR information disclosure from Web 1.0 to Web 2.0
Du, Jiaxu
;
Wang, Kangding
- In:
Harnessing technology for knowledge transfer in …
,
(pp. 203-226)
.
2024
Persistent link: https://www.econbiz.de/10014531415
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2
A taxonomy of online marketing methods for corporate communication
Hajarian, Mohammad
;
Camilleri, Mark Anthony
;
Díaz, Paloma
- In:
Strategic corporate communication in the digital age
,
(pp. 235-250)
.
2021
Persistent link: https://www.econbiz.de/10012491724
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3
Stakeholder accountability through the World Wide Web : insights from nonprofits
Rossi, Gina
;
Moggi, Sara
;
Leardini, Chiara
- In:
Network, Smart and Open : Three Keywords for …
,
(pp. 85-96)
.
2018
Persistent link: https://www.econbiz.de/10013357268
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4
Examining the Internet as a strategic corporate communication tool in public relations practice
Jacobs, Nkem
;
Iyamabo, Jeremiah
;
Otubanjo, Olutayo
- In:
Strategic public relations management : statics
,
(pp. 109-127)
.
2016
Persistent link: https://www.econbiz.de/10011498350
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5
How Internet is upsetting the communication between organizations and their stakeholders : a tentative research agenda
Federici, Tommaso
;
Braccini, Alessio Maria
- In:
Information systems : crossroads for organization, …
,
(pp. 377-385)
.
2012
Persistent link: https://www.econbiz.de/10009577622
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6
Sport, the media and strategic communications management
Boyle, Raymond
;
Haynes, Richard
- In:
Managing sport business : an introduction
,
(pp. 318-337)
.
2012
Persistent link: https://www.econbiz.de/10009305447
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7
The impact of technology on corporate communication
Holtz, Shel
- In:
The IABC handbook of organizational communication : a …
,
(pp. 177-191)
.
2011
Persistent link: https://www.econbiz.de/10009158227
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8
Case study electro-mobility : RWE mobility
Reimann, Katja
;
Reichert, Carolin
- In:
Strategies and communications for innovations : an …
,
(pp. 339-350)
.
2011
Persistent link: https://www.econbiz.de/10008987441
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9
Ansätze, Methoden und Technologien des Web-Monitorings : ein systematischer Vergleich
Plum, Alexander
- In:
Web-Monitoring : Gewinnung und Analyse von Daten über …
,
(pp. 21-46)
.
2010
Persistent link: https://www.econbiz.de/10003938287
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10
Potenziale und Anwendungsfelder von Web-Monitoring im Unternehmen
Gentsch, Peter
;
Zahn, Anna-Maria
- In:
Web-Monitoring : Gewinnung und Analyse von Daten über …
,
(pp. 97-128)
.
2010
Persistent link: https://www.econbiz.de/10003938290
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