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type_genre:"Aufsatz im Buch"
~subject:"Internet marketing"
~subject:"Product counterfeiting"
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Search: subject_exact:"Trademark law"
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Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
3
Trademarks, brands, and competitiveness
2
Business insights: China : practical advice on operational strategy and risk management
1
Contemporary research in e-branding
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Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
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Handbook of research on counterfeiting and illicit trade
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Handbook of the management of creativity and innovation : theory and practice
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Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
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Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
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2
Brandjacking in paid search : an unresolved problem
O'Connor, Peter
- In:
The SAGE handbook of digital marketing
,
(pp. 515-528)
.
2022
Persistent link: https://www.econbiz.de/10013367130
Saved in:
3
The effects of product counterfeiting
Rački Marinković, Ana
;
Dunković, Dario
- In:
Trade perspectives in the context of safety, security, …
,
(pp. 111-134)
.
2018
Persistent link: https://www.econbiz.de/10011938868
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4
Online brand protection
Chikada, Akino
;
Gupta, Anil
- In:
Handbook of research on counterfeiting and illicit trade
,
(pp. 340-365)
.
2017
Persistent link: https://www.econbiz.de/10011750957
Saved in:
5
Legal aspects of creativity and innovation : a burden, a necessary evil or a chance? : an introduction into the protection of creativity and innovation
Kinkeldey, Maximilian
- In:
Handbook of the management of creativity and innovation …
,
(pp. 313-329)
.
2017
Persistent link: https://www.econbiz.de/10011707526
Saved in:
6
Trademarks and infringement in Britain, c. 1875 - c. 1900
Higgins, David M.
- In:
Trademarks, brands, and competitiveness
,
(pp. 103-118)
.
2013
Persistent link: https://www.econbiz.de/10009758704
Saved in:
7
Brand protection in China
Lim, Ai-leen
- In:
Business insights: China : practical advice on …
,
(pp. 104-114)
.
2011
Persistent link: https://www.econbiz.de/10008989633
Saved in:
8
Intellectual property rights
De George, Richard T.
- In:
The Oxford handbook of business ethics
,
(pp. 408-438)
.
2010
Persistent link: https://www.econbiz.de/10003976520
Saved in:
9
Trademarks and infringement in Britain, c.1875 - c.1900
Higgins, David M.
- In:
Trademarks, brands, and competitiveness
,
(pp. 102-118)
.
2010
Persistent link: https://www.econbiz.de/10003972906
Saved in:
10
Trademark infringement in pay-per-click advertising
O'Connor, Peter
- In:
Contemporary research in e-branding
,
(pp. 148-160)
.
2009
Persistent link: https://www.econbiz.de/10003778178
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