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type_genre:"Aufsatz im Buch"
~subject:"Kommunikationswissenschaft"
~subject:"United States"
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Search: subject_exact:"Imagepflege"
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Kommunikationswissenschaft
United States
Public relations
1,813
Öffentlichkeitsarbeit
1,813
Deutschland
428
Germany
428
Corporate Social Responsibility
181
Corporate social responsibility
181
Communication
148
Social Web
148
Social web
148
Kommunikation
145
Corporate reputation
141
Firmenimage
141
Crisis management
140
Krisenmanagement
140
Strategic management
107
Strategisches Management
107
Theorie
104
Theory
104
Stakeholder
103
Internal communication
101
Interne Kommunikation
101
USA
99
Corporate culture
66
Unternehmenskultur
66
Internet
58
Marketing management
58
Marketingmanagement
58
Communication media
55
Kommunikationsmedien
55
Nonprofit organization
50
Nonprofit-Organisation
50
Political communication
46
Politische Kommunikation
46
Business ethics
43
Unternehmensethik
43
Communication science
42
Brand management
41
Internet marketing
41
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7
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Article
141
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Aufsatz im Buch
Article in journal
303
Aufsatz in Zeitschrift
303
Book section
141
Graue Literatur
51
Non-commercial literature
51
Hochschulschrift
44
Thesis
36
Arbeitspapier
30
Working Paper
30
Collection of articles of several authors
24
Sammelwerk
24
Aufsatzsammlung
18
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17
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17
Lehrbuch
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11
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9
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1
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English
105
German
36
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Bentele, Günter
5
Beaver, William H.
3
Lee, Mordecai
3
Lev, Baruch
3
Gainey, Barbara S.
2
Grunig, James E.
2
Ihlen, Øyvind
2
Knight, Graham
2
Lamme, Margot Opdycke
2
Lies, Jan
2
Nothhaft, Howard
2
Russell, Karen Miller
2
Röttger, Ulrike
2
Taylor, Maureen
2
Theis-Berglmair, Anna M.
2
Veil, Shari R.
2
Aldás, Joaquin
1
Allen, Matthew R.
1
Andreu, Luisa
1
Arslan, Aynur
1
Arvai, Joseph
1
Auger, Giselle A.
1
Avner, Marica
1
Azcuenaga, Mary L.
1
Baker, Jane Stuart
1
Bandion, Peter
1
Bartlett, Jennifer L.
1
Beauchamp, Kimberly
1
Bekmeier-Feuerhahn, Sigrid
1
Benoit, William L.
1
Benston, George J.
1
Berger, Bruce K.
1
Bernstein, Leopold A.
1
Besley, John C.
1
Boenigk, Michael
1
Boje, David M.
1
Borner, Joachim
1
Brown, Robert
1
Buchinger, Uschi
1
Böcking, Hans-Joachim
1
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The handbook of crisis communication
12
Pathways to public relations : histories of practice and profession
7
Financial information requirements for security analysis : december 2-3, 1976
6
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
6
North American perspectives on the development of public relations : other voices
6
New media and public relations
4
Organisationskommunikation und Public Relations : Forschungsparadigmen und neue Perspektiven
4
Personalisierung der Organisationskommunikation : theoretische Zugänge, Empirie und Praxis
4
Corporate social responsibility in the digital age
3
Handbuch Unternehmenskommunikation
3
Public relations and advertising theories : concepts and practices
3
Public relations metrics : research and evaluation
3
Strategic public relations management : statics
3
Allmächtige PR, ohnmächtige PR : die doppelte Vertrauenskrise der PR
2
Collusion through information sharing? : new trends in competition policy
2
Handbook of risk and crisis communication
2
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
2
PR-Kampagnen
2
Public Relations : ein Handbuch
2
Public relations research : European and international perspectives and innovations ; [this book has been published as a Festschrift for Prof. Dr. Günter Bentele, University of Leipzig, on the occasion of his 60th birthday in March 2008]
2
The Routledge handbook of strategic communication
2
The debate over corporate social responsibility
2
The moral compass of public relations
2
A - N
1
Advancing crisis communication effectiveness : integrating public relations scholarship with practice
1
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
Are you ready? : preparing for international operations
1
Betriebswirtschaftslehre und Wirtschaftsprüfung : nationale und internationale Entwicklungstendenzen ; Wolfgang Lück zum 60. Geburtstag
1
Breaking new ground in theory and practice
1
Bringing technology to market: trends, cases, solutions
1
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
1
Communicating corporate social responsibility : perspectives and practice
1
Communication and leadership in the 21st century : the difficult path from classical public relations to genuine modern communication management
1
Consumer culture in Latin America
1
Controlling und Rechnungswesen im internationalen Wettbewerb : Kongress-Dokumentation
1
Corporate governance and capital flows in a global economy
1
Corporate social irresponsibility : a challenging concept
1
Corporate social responsibility
1
Corporate social responsibility in a globalizing world
1
Counter-narratives and organization
1
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ECONIS (ZBW)
141
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1
Law and (lack of) order in complex crises
Watson, Joseph <Jr.>
;
Firth, James D.
;
Peters, Jonathan
- In:
Advancing crisis communication effectiveness : …
,
(pp. 149-162)
.
2021
Persistent link: https://www.econbiz.de/10012437774
Saved in:
2
PR und Populärkultur : zum Image der Public Relations in US-amerikanischen TV-Serien
Gutzmer, Alexander
- In:
Allmächtige PR, ohnmächtige PR : die doppelte …
,
(pp. 157-173)
.
2018
Persistent link: https://www.econbiz.de/10011701979
Saved in:
3
Vertrauensbruch durch Täuschung : eine Systematik zur Analyse des wahrgenommenen Schadensausmaßes täuschender PR
Thummes, Kerstin
- In:
Allmächtige PR, ohnmächtige PR : die doppelte …
,
(pp. 329-352)
.
2018
Persistent link: https://www.econbiz.de/10011702011
Saved in:
4
Salient news and the stock market impact of tone in rating reports
Löffler, Gunter
;
Norden, Lars
;
Rieber, Alexander
- In:
Three essays on credit rating agencies
,
(pp. 5-41)
.
2018
Persistent link: https://www.econbiz.de/10011913337
Saved in:
5
The role of public relations leadership in effective social media and crisis communication management
Meng, Juan
;
Berger, Bruce K.
- In:
Social media and crisis communication
,
(pp. 85-98)
.
2018
Persistent link: https://www.econbiz.de/10011732304
Saved in:
6
Framing approach in public relations
Arslan, Aynur
- In:
Public relations and advertising theories : concepts …
,
(pp. 39-59)
.
2018
Persistent link: https://www.econbiz.de/10011977740
Saved in:
7
Use of crisis communication-reaction strategies within the scope of corporate apologia theory : a research study on cases
Duğan, Özlem
- In:
Public relations and advertising theories : concepts …
,
(pp. 97-115)
.
2018
Persistent link: https://www.econbiz.de/10011977754
Saved in:
8
Economic choice theories from public relations point of view
Özdemir, Șebnem
- In:
Public relations and advertising theories : concepts …
,
(pp. 145-158)
.
2018
Persistent link: https://www.econbiz.de/10011977760
Saved in:
9
Communicatively constituting organizational unfolding through counter-narrative
Kuhn, Timothy
- In:
Counter-narratives and organization
,
(pp. 17-42)
.
2017
Persistent link: https://www.econbiz.de/10011533062
Saved in:
10
United States antecedents and proto-PR
Myers, Cayce
- In:
North American perspectives on the development of …
,
(pp. 5-19)
.
2017
Persistent link: https://www.econbiz.de/10011579773
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