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type_genre:"Aufsatz im Buch"
~subject:"Marketingtheorie"
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Search: subject_exact:"Kulturelles Kapital"
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Arvidsson, Adam
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Explorations in consumer culture theory : [selected papers and poetry presented at the Consumer Culture Theory Conference held at the York University in Toronto, Ontario in 2007]
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Critical marketing : issues in contemporary marketing
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The development of critical perspectives in marketing
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Theoretical realism : culture and politics in commercial imagery
Scott, Linda M.
- In:
Explorations in consumer culture theory : [selected …
,
(pp. 34-54)
.
2009
Persistent link: https://www.econbiz.de/10003787504
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2
Rethinking marketing's evolutionary paradigm and advertisers' role as cultural intermediary
Olsen, Barbara
- In:
Explorations in consumer culture theory : [selected …
,
(pp. 57-82)
.
2009
Persistent link: https://www.econbiz.de/10003787509
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Towards a critical multicultural marketing theory
Burton, Dawn
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2009
Persistent link: https://www.econbiz.de/10003832476
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4
Brands: a critical perspective
Arvidsson, Adam
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2009
Persistent link: https://www.econbiz.de/10003832655
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5
The function of cultural studies in marketing : a new administrative science?
Arvidsson, Adam
- In:
Critical marketing : issues in contemporary marketing
,
(pp. 329-343)
.
2008
Persistent link: https://www.econbiz.de/10003674500
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Consumer culture and the culture of poverty : implications for marketing theory and practice
Hill, Ronald Paul
-
2008
Persistent link: https://www.econbiz.de/10003611239
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