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type_genre:"Aufsatz im Buch"
~subject:"Marktforschung"
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Search: subject_exact:"Multidimensional scaling"
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Fundamentals of marketing research ; Vol. 6
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Marketing efficiency in tourism : coping with volatile demand
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An application of M-MORE : a multivariate multiple objective random effects approach to marketing scale dimensionality and item selection
Finn, Adam
;
Kayande, Ujwal
- In:
Measurement in marketing
,
(pp. 143-170)
.
2022
Persistent link: https://www.econbiz.de/10013449074
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2
Musings on a distinguished methods career and beyond
Hair, Joe
- In:
Advancing methodological thought and practice
,
(pp. 13-24)
.
2020
Persistent link: https://www.econbiz.de/10012316244
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3
The multivariate revolution in marketing research
Sheth, Jagdish N.
-
2009
Persistent link: https://www.econbiz.de/10003794433
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4
A review of multidimensional scaling in marketing research
Cooper, Lea G.
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2009
Persistent link: https://www.econbiz.de/10003794496
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5
Multivariate Dependenzanalysen
Hippmann, Hans-Dieter
-
2008
Persistent link: https://www.econbiz.de/10003735183
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6
Mehrdimensionale Skalierung
Wührer, Gerhard A.
- In:
Handbuch Marktforschung : Methoden, Anwendungen, …
,
(pp. 305-333)
.
2008
Persistent link: https://www.econbiz.de/10003573292
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7
Korrespondenzanalyse
Meyer, Margit
;
Diehl, Hans-Jörg
;
Wendenburg, Daniela
- In:
Handbuch Marktforschung : Methoden, Anwendungen, …
,
(pp. 405-437)
.
2008
Persistent link: https://www.econbiz.de/10003573300
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8
Finite Mixture Modelle
Gensler, Sonja
- In:
Handbuch Marktforschung : Methoden, Anwendungen, …
,
(pp. 439-466)
.
2008
Persistent link: https://www.econbiz.de/10003573303
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9
Marktsegmentierung
Holland, Heinrich
-
2008
Persistent link: https://www.econbiz.de/10003767503
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10
New approaches in marketing research
Prabhu, N. R. V.
;
Rao, P. Kameswara
- In:
Marketing in the new global order : challenges and …
,
(pp. 35-42)
.
2007
Persistent link: https://www.econbiz.de/10003736275
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