//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Aufsatz im Buch"
~subject:"Produktmanagement"
~subject:"Werbemittel"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Test marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Produktmanagement
Werbemittel
Test market
37
Testmarkt
37
Consumer behaviour
8
Konsumentenverhalten
8
Advertising effects
7
Werbewirkung
7
Promotional materials
4
Befragung
3
Experiment
3
Interview
3
Market research
3
Marktforschung
3
Psychology of advertising
3
Theorie
3
Theory
3
USA
3
United States
3
Werbepsychologie
3
Austria
2
Brand image
2
Brand management
2
Bubbles
2
Börsenmakler
2
Consumer goods industry
2
Efficient market hypothesis
2
Effizienzmarkthypothese
2
Fernsehwerbung
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
Konsumgüterindustrie
2
Markenführung
2
Markenimage
2
Mobile Anwendung
2
Mobile application
2
Netherlands
2
Niederlande
2
Product management
2
more ...
less ...
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Aufsatz im Buch
Aufsatz in Zeitschrift
Article in journal
5
Arbeitspapier
1
Book section
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
more ...
less ...
Language
All
German
3
English
3
Author
All
Hoffman, Donna L.
2
Kopalle, Praveen K.
2
Novak, Thomas P.
2
Becker, Justin
1
Delgado-Ballester, Elena
1
Kasprik, Rainald
1
Palazon, Mariola
1
Trommsdorff, Volker
1
Wild, Alexander
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Jahrbuch Seniorenmarketing
1
Journal of marketing research : JMR
1
MSI reports : working paper series
1
Marketing : ZFP ; journal of research and management
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Hedonic or utilitarian premiums : does it matter?
Palazon, Mariola
;
Delgado-Ballester, Elena
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1256-1275
Persistent link: https://www.econbiz.de/10009787179
Saved in:
2
The "right" consumers for better concepts : identifying consumers high in emergent nature to develop new product concepts
Hoffman, Donna L.
;
Kopalle, Praveen K.
;
Novak, Thomas P.
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 854-865
Persistent link: https://www.econbiz.de/10008666404
Saved in:
3
The "right" consumers for the best concepts : identifying and using emergent consumers in developing new products
Hoffman, Donna L.
;
Kopalle, Praveen K.
;
Novak, Thomas P.
- In:
MSI reports : working paper series
(
2009
)
2
,
pp. 3-17
Persistent link: https://www.econbiz.de/10003885303
Saved in:
4
"Marktforschung plus" integriert Werbung und Imagepflege - Seniorenscouts : der persönliche Draht macht Silber-Surfer zu Verbündeten
Wild, Alexander
- In:
Jahrbuch Seniorenmarketing
3
(
2008/09
),
pp. 179-204
Persistent link: https://www.econbiz.de/10003714840
Saved in:
5
Verfahren des Werbemittel-Pretesting
Trommsdorff, Volker
;
Becker, Justin
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 921-942)
.
2009
Persistent link: https://www.econbiz.de/10003766200
Saved in:
6
Werbewirkung auf dem Prüfstand : Konsequenzen aus der Kaufentscheidungsforschung, Gedächtnisforschung und Sozialpsychologie für das Werbemittel-Pretesting
Kasprik, Rainald
- In:
Marketing : ZFP ; journal of research and management
16
(
1994
)
4
,
pp. 247-256
Persistent link: https://www.econbiz.de/10001173599
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->