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type_genre:"Aufsatz im Buch"
~subject:"Produktmanagement"
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Search: subject_exact:"Brand extension"
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Produktmanagement
Brand extension
57
Markentransfer
57
Brand management
37
Markenführung
37
Consumer behaviour
20
Konsumentenverhalten
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Brand image
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Deutschland
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Marketingmanagement
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Benkenstein, Martin
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Platt, Norbert A.
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Salzer, Bruno
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Tomczak, Torsten
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Wertorientierte Markenführung versus shareholder value? : [Markendialog Februar 2002]
1
Wie entstehen starke Marken? : [Markendialog Februar 2005]
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ECONIS (ZBW)
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Markendehnung : Gefahr für die Markenstärke?
Benkenstein, Martin
;
Platt, Norbert A.
- In:
Wie entstehen starke Marken? : [Markendialog Februar 2005]
,
(pp. 125-144)
.
2005
Persistent link: https://www.econbiz.de/10003849095
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2
Bewertung von Markentransferstrategien und Unternehmenswert
Tomczak, Torsten
;
Salzer, Bruno
- In:
Wertorientierte Markenführung versus shareholder …
,
(pp. 73-96)
.
2002
Persistent link: https://www.econbiz.de/10003849499
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