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type_genre:"Aufsatz im Buch"
~subject:"Sportmarketing"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Brand extension"
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Sportmarketing
Brand extension
60
Markentransfer
60
Brand management
40
Markenführung
40
Consumer behaviour
20
Konsumentenverhalten
20
Brand image
15
Markenimage
15
Brand
10
Markenartikel
10
Deutschland
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Erfolgsfaktor
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Germany
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Success factor
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Luxury goods
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Marketing management
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Marketingmanagement
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Brand architecture
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Markenarchitektur
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Beziehungsmarketing
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International marketing
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Internationales Marketing
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Sports marketing
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Brand equity
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Customer integration
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EU countries
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EU-Staaten
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Empirical method
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Fashion
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Aufsatz im Buch
Collection of articles of several authors
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Nufer, Gerd
2
Bühler, André
1
Bühler, André W.
1
Sattler, Henrik
1
Schnittka, Oliver
1
Völckner, Franziska
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Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
1
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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ECONIS (ZBW)
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1
Event-Marketing im Sport
Nufer, Gerd
;
Bühler, André
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 293-322)
.
2013
Persistent link: https://www.econbiz.de/10009705014
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2
An empirical analysis of brand image transfer in multiple sports sponsorships
Sattler, Henrik
;
Schnittka, Oliver
;
Völckner, Franziska
- In:
Quantitative marketing and marketing management : …
,
(pp. 517-530)
.
2012
Persistent link: https://www.econbiz.de/10009621551
Saved in:
3
Event-Marketing im Sport
Nufer, Gerd
;
Bühler, André W.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 175-202)
.
2011
Persistent link: https://www.econbiz.de/10008738196
Saved in:
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