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type_genre:"Aufsatz im Buch"
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Brand image
807
Markenimage
807
Brand management
397
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397
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243
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243
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154
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152
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35
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35
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34
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33
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28
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28
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24
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23
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807
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Aufsatz im Buch
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807
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213
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213
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103
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67
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39
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Esch, Franz-Rudolf
18
Burmann, Christoph
12
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7
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6
Park, C. Whan
6
Schmitt, Bernd
6
Bruhn, Manfred
5
Meffert, Heribert
5
Calder, Bobby J.
4
Gierl, Heribert
4
MacInnis, Deborah J.
4
Sattler, Henrik
4
Tybout, Alice M.
4
Wiedmann, Klaus-Peter
4
Aaker, Jennifer
3
Bald, Thorsten
3
Belk, Russell W.
3
Erdem, Tülin
3
Förster, Kati
3
Kniazeva, Maria
3
Loureiro, Sandra Maria Correia
3
Menninger, Jutta
3
Meyer, Anton
3
Mogaji, Emmanuel
3
Ravasi, Davide
3
Rekom, Johan van
3
Roth, Martin S.
3
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3
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3
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Terlutter, Ralf
3
Trommsdorff, Volker
3
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3
Ahuvia, Aaron
2
Asmat Nizam Abdul Talib
2
Balboni, Bernardo
2
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2
Batra, Rajeev
2
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2
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Eidgenössisches Institut für Geistiges Eigentum
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
9
Strong brands, strong relationships
9
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
8
Brand management ; Vol. 3
8
The evolution of brands : from signals of quality to storehouses of trust
8
Brand research : [an outcome of the second International Conference on Brand Management]
7
Consumer brand relationships : meaning, measuring, managing
7
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
7
Brand management ; Vol. 1
6
Brand management ; Vol. 2
6
Cross-cultural and critical perspectives on brands
6
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
6
Innovative Markenführung und -implementierung
6
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
6
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
6
The Routledge companion to contemporary brand management
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Country of origin effect : looking back and moving forward
5
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
5
International marketing ; Vol. 2
5
Kellogg on marketing
5
Konzepte, Erkenntnisse und Perspektiven zur Marke im Kulturbereich
5
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
5
Psychology of branding
5
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
4
Brand management ; Vol. 4
4
Bridging the gap between advertising academia and practice
4
Cases on branding strategies and product development : successes and pitfalls
4
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
4
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
4
Handbook on brand and experience management
4
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
4
Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
4
Marketing-mix strategies - product strategy and promotion strategy
4
Measuring and managing brands
4
Organizational identity in practice
4
Political marketing in the United States
4
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ECONIS (ZBW)
807
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61
From Chambord's brand equity to the construction of a touristic destination's image : a reductive marketing approach
Agbokanzo, Koffi Selom
;
Tanchoux, Philippe
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 223-245)
.
2022
Persistent link: https://www.econbiz.de/10013338080
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62
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
63
Impact of brand experience, narcissism and materialism on luxury purchase behaviour mediated by online buying intentions
Chanyanan Somtawinpongsai
;
Abu Bakar bin Abdul Hamid
; …
- In:
Management and information technology in the digital …
,
(pp. 65-80)
.
2022
Persistent link: https://www.econbiz.de/10013442096
Saved in:
64
Position of Sri Lankan products in the global market : a comparison of brand values
Silva, Pathmani Mangalika de
;
Gunawardana, Kennedy D.
; …
- In:
New horizons in management, leadership and …
,
(pp. 3-26)
.
2021
Persistent link: https://www.econbiz.de/10012582291
Saved in:
65
Green brand equity and COVID-19 post-pandemic : the case of the world's first coffee face mask in Vietnam
Tri Minh Ha
;
Viet Dung Trinh
-
2021
Persistent link: https://www.econbiz.de/10012668321
Saved in:
66
A critical review of factors affecting tourists' loyalty
Khanh Tung Nguyen
;
Nguyen Dong Phong
- In:
Recent developments in Vietnamese business and finance
,
(pp. 439-462)
.
2021
Persistent link: https://www.econbiz.de/10012799184
Saved in:
67
Self-exposure in social media : teenagers' transmedia practices for the construction of a personal brand
Masanet, Maria-Jose
;
Márquez, Israel
;
Pires, Fernanda
; …
- In:
Innovation in advertising and branding communication
,
(pp. 136-153)
.
2021
Persistent link: https://www.econbiz.de/10012391679
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68
Public relations as image and reputation management
Murtarelli, Grazia
;
Romenti, Stefania
;
Carroll, Craig E.
-
2021
Persistent link: https://www.econbiz.de/10012504911
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69
Social media and career building : creating online portfolios and personal brands
Elciyar, Kemal
- In:
Innovative perspectives on corporate communication in …
,
(pp. 22-37)
.
2021
Persistent link: https://www.econbiz.de/10012543086
Saved in:
70
Branding through workforce
Sharma, Antima
;
Raghuvanshi, Rinku
- In:
Employer branding for competitive advantage : models …
,
(pp. 103-118)
.
2021
Persistent link: https://www.econbiz.de/10012545625
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