//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Aufsatz in Zeitschriften"
type_genre:"Bibliography included"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Estimation"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Estimation
6
Schätzung
6
Consumer behaviour
5
Theorie
4
Theory
4
Sales promotion
2
Verkaufsförderung
2
Advertising
1
Advertising effects
1
Brand management
1
Competitive advantage
1
Demand
1
Distribution channel
1
East Asia
1
Einzelhandel
1
Einzelhandelspreis
1
Electricity price
1
Experiment
1
Fernsehwerbung
1
Information costs
1
Informationskosten
1
Internet marketing
1
Italien
1
Italy
1
Kundenbindungsprogramm
1
Loyalty program
1
Markenführung
1
Nachfrage
1
Online-Marketing
1
Ostasien
1
Preis
1
Preismanagement
1
Preistheorie
1
Preiswettbewerb
1
Price
1
Price competition
1
Price theory
1
Pricing strategy
1
Retail price
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Aufsatz in Zeitschriften
Bibliography included
Aufsatz im Buch
Aufsatz in Zeitschrift
Article in journal
5
Language
All
English
5
Author
All
Ailawadi, Kusum L.
1
Bradlow, Eric T.
1
Che, Hai
1
Chen, Yuxin
1
Gedenk, Karen
1
Kamakura, Wagner A.
1
Ledolter, Johannes
1
Lutzky, Christian
1
Moon, Sangkil
1
Musalem, Andrés
1
Neslin, Scott A.
1
Raju, Jagmohan Singh
1
Seetharaman, P. B.
1
Sudhir, K.
1
Wang, Wenbo
1
Yao, Song
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
Applied economics
19
Applied economics letters
10
Economics letters
9
Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
8
The economic journal : the journal of the Royal Economic Society
8
The American economic review
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
6
Food policy : economics planning and politics of food and agriculture
6
Economic modelling
5
International advertising and communication : current insights and empirical findings
5
Journal of applied econometrics
5
Journal of political economy
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
New developments and approaches in consumer behavior research
5
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
5
Agricultural economics : the journal of the International Association of Agricultural Economists
4
American economic journal : a journal of the American Economic Association
4
Empirical economics : a quarterly journal of the Institute for Advanced Studies
4
Health economics
4
International journal of consumer studies
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
4
Journal of business research : JBR
4
Journal of marketing
4
Journal of money, credit and banking : JMCB
4
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
4
The empirical economics letters : a monthly international journal of economics
4
The review of economics and statistics
4
Theoretische Fundierung und praktische Relevanz der Handelsforschung
4
Acta agriculturae Scandinavica / C : an official journal of the Nordic Association of Agricultural Scientists (NJF)
3
Advances in tourism economics : new developments
3
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
3
American journal of agricultural economics
3
Customer retention in the automotive industry : quality, satisfaction and loyalty
3
Energy economics
3
European economic review : EER
3
European review of agricultural economics : ERAE
3
International journal of economics and finance
3
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
2
Who's got the coupon? : estimating consumer preferences and coupon usage from aggregate information
Musalem, Andrés
;
Bradlow, Eric T.
;
Raju, Jagmohan Singh
- In:
Journal of marketing research : JMR
45
(
2008
)
6
,
pp. 715-730
Persistent link: https://www.econbiz.de/10003794570
Saved in:
3
Bounded rationality in pricing under state-dependent demand : do firms look ahead, and if so, how far?
Che, Hai
;
Sudhir, K.
;
Seetharaman, P. B.
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 434-449
Persistent link: https://www.econbiz.de/10003547836
Saved in:
4
Decomposition of the sales impact of promotion-induced stockpiling
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Lutzky, Christian
; …
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 450-467
Persistent link: https://www.econbiz.de/10003547859
Saved in:
5
Estimating promotion response when competitive promotions are unobservable
Moon, Sangkil
;
Kamakura, Wagner A.
;
Ledolter, Johannes
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 503-515
Persistent link: https://www.econbiz.de/10003547883
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->