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type_genre:"Aufsatz in Zeitschriften"
~isPartOf:"Handbuch Kundenbindungsmanagement"
~subject:"Beziehungsmarketing"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Search: subject_exact:"Switzerland"
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Beziehungsmarketing
Computer-assisted marketing
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Einzelhandel
1
IT-gestütztes Marketing
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Kundenbindungsprogramm
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Loyalty program
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Migros-Genossenschafts-Bund
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Aufsatz in Zeitschriften
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German
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Arpagaus, Christian
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Bartels, Hans-Albrecht
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Handbuch Kundenbindungsmanagement
Handelsforschung
3
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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Business Collaboration : standortübergreifende Prozesse mit Business Software ; Praxislösungen im Detail ; Fallstudien, Konzepte, Modellierung
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HMD : Praxis der Wirtschaftsinformatik
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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European management journal
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European retail research
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Fachkompetenz
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Gabler Edition Wissenschaft
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International Journal of Financial Studies : open access journal
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International journal of hospitality management
1
International journal of quality & reliability management
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Journal of business-to-business marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of hospitality marketing & management
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Journal of marketing communications
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Journal of marketing theory and practice : JMTP
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Journal of retailing and consumer services
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Journal of service management
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Langfristiger Wandel von Medienstrukturen : Theorie, Methoden, Befunde
1
Managing service quality : MSQ ; an international journal
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Redline Wirtschaft
1
Series on management in technology / 2, iimt executive MBA and executive diploma papers
1
Tourism management : research, policies, practice
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Working papers / Institut für Wirtschaftsinformatik der Universität Bern
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Zeitschrift Führung + Organisation : ZfO
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iimt executive MBA, Intake 2003
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ECONIS (ZBW)
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Kundenbindung im Detailhandel : das Beispiel Migros Schweiz
Arpagaus, Christian
;
Bartels, Hans-Albrecht
- In:
Handbuch Kundenbindungsmanagement
,
(pp. 783-803)
.
2010
Persistent link: https://www.econbiz.de/10003929189
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