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type_genre:"Aufsatzsammlung"
~isPartOf:"European journal of marketing : EJM"
~type_genre:"Article in journal"
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Search: subject_exact:"Market-orientated perspective"
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Marketing management
129
Marketingmanagement
129
Consumer behaviour
23
Konsumentenverhalten
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Marketing
22
Brand management
21
Markenführung
21
Beziehungsmarketing
17
Relationship marketing
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Aufsatzsammlung
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129
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129
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Balmer, John M. T.
5
Gilmore, Audrey
3
Kitchen, Philip J.
3
Melewar, T. C.
3
O'Cass, Aron
3
Currim, Imran S.
2
Foroudi, Mohammad Mahdi
2
Foroudi, Pantea
2
Goldman, Arieh
2
Grinstein, Amir
2
Hammervoll, Trond
2
Henneberg, Stephan
2
Lee, Wai Jin
2
Liu, Gordon
2
Ormrod, Robert P.
2
Reid, David McHardy
2
Sok, Phyra
2
Tikkanen, Henrikki
2
Abratt, Russell
1
Agic, Emir
1
Agnihotri, Raj
1
Alevizou, Panayiota J.
1
Aspara, Jaakko
1
Balmern, John M. T.
1
Barksdale, Hiram C.
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Barrio-García, Salvador del
1
Beaton, George
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Berezan, Orie
1
Bernard, Kenneth N.
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Bhattacharya, C. B.
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Bodur, Muzaffer
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Bornemann, Torsten
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Bridger, Emma K.
1
Bruhn, Manfred
1
Budeva, Desislava G.
1
Burghausen, Mario
1
Butler, Patrick
1
Cadeaux, Jack
1
Cadogan, John W.
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European journal of marketing : EJM
Journal of business research : JBR
322
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
193
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
105
Journal of marketing
97
Marketing intelligence & planning
87
Journal of retailing and consumer services
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Business horizons
45
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
International journal of technology marketing : IJTMkt
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
Harvard business review : HBR
34
Journal of business-to-business marketing
30
Journal of retailing
30
Marketing theory
30
European research studies
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ECONIS (ZBW)
129
Showing
1
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10
of
129
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1
The impact of market size on new market entry : a contingency approach
Min, Sungwook
;
Kim, Namwoon
;
Zhan, Ge
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 2-22
Persistent link: https://www.econbiz.de/10011626371
Saved in:
2
Gratitude mediates consumer responses to marketing communications
Bridger, Emma K.
;
Wood, Alex
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011626380
Saved in:
3
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
4
Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
Saved in:
5
Over, out, but present : recalling former sponsorships
Edeling, Alexander
;
Hattula, Stefan
;
Bornemann, Torsten
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1286-1307
Persistent link: https://www.econbiz.de/10011725681
Saved in:
6
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
7
IMC education and digital disruption
Kerr, Gayle
;
Kelly, Louise
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011698196
Saved in:
8
IMC capability : antecedents and implications for brand performance
Luxton, Sandra
;
Reid, Mike
;
Mavondo, Felix
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 421-444
Persistent link: https://www.econbiz.de/10011698199
Saved in:
9
Communication-in-use : customer-integrated marketing communication
Finne, Åke
;
Grönroos, Christian
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 445-463
Persistent link: https://www.econbiz.de/10011698204
Saved in:
10
Integrated marketing communication : from an instrumental to a customer-centric perspective
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 464-489
Persistent link: https://www.econbiz.de/10011698206
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