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type_genre:"Aufsatzsammlung"
~person:"Cleveland, Mark"
~subject:"International marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Global vs local brands : how home country bias and price differences impact brand evaluations
Winit, Warat
;
Gregory, Gary
;
Cleveland, Mark
;
Verlegh, …
- In:
International marketing review
31
(
2014
)
2
,
pp. 102-128
Persistent link: https://www.econbiz.de/10010345204
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