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type_genre:"Aufsatzsammlung"
~person:"Kleinaltenkamp, Michael"
~subject:"Business-to-Business-Marketing"
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Business-to-Business-Marketing
Lieferantenmanagement
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Marketing management
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Marketingmanagement
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Supplier relationship management
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Theorie
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Theory
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B-to-B-Marketing
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Beschaffung
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00.09.1995
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Bundling strategy
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Deutschland
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Germany
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Investitionsgütermarketing
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Kundenorientierung
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Betriebliche Wertschöpfung
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Beziehungsmanagement
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Competitive strategy
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Customer service
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Inter-firm cooperation
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Internationales Marketing
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Kundenmanagement
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Market segmentation
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Marktsegmentierung
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Kleinaltenkamp, Michael
Baaken, Thomas
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Lilien, Gary L.
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Henrich, Michael
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Kindermann, Harald
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Strategisches Business-to-Business-Marketing : mit 54 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2002
-
2. Auflage
Persistent link: https://www.econbiz.de/10001684266
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