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type_genre:"Aufsatzsammlung"
~person:"Kleinaltenkamp, Michael"
~type_genre:"Bibliografie enthalten"
~type_genre:"Glossar enthalten"
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B-to-B-Marketing
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Business-to-business marketing
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Investitionsgütermarketing
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Lieferantenmanagement
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Marketingmanagement
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Physical distribution
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Sales promotion
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Kleinaltenkamp, Michael
Pepels, Werner
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1
Markt- und Produktmanagement : die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
ed.
)
-
2006
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003263628
Saved in:
2
Markt- und Produktmanagement : Die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
contributor
)
-
2006
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515176
Saved in:
3
Markt- und Produktmanagement : die Instrumente des technischen Vertriebs
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10000667810
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