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type_genre:"Aufsatzsammlung"
~person:"Marchand, André"
~subject:"Relationship marketing"
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Relationship marketing
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Assertiveness & cooperativeness
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Betriebliche Wertschöpfung
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Consumer behaviour
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Customer engagement & partner engagement
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Customer integration
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Marchand, André
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Essays on customer engagement strategies and tactics in business and consumer markets
Berkmann, Manuel
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2020
Persistent link: https://www.econbiz.de/10012298430
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