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type_genre:"Aufsatzsammlung"
~subject:"Consumer behaviour"
~type_genre:"Book section"
~type_genre:"Hochschulschrift"
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Search: subject_exact:"Sortimentsgestaltung"
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Consumer behaviour
Sortiment
140
Retail assortment
138
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55
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47
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42
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41
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39
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Category Management
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Ruiz-Real, José Luis
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Russ, Christian
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Schmidt, Svenja
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Schneider, Helmut
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Sortimentsstrategien in Industrie und Handel
4
Reihe: Marketing, Handel und Management
3
Europäische Hochschulschriften / 5
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Competitive advantage, strategy and innovation in Africa : issues and applications
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Forschungsgruppe Konsum und Verhalten
1
Gabler Edition Wissenschaft
1
Kellogg on marketing
1
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
1
Marketing und Handel
1
Performance-leadership im Handel
1
Reihe: Marketing : MAR
1
Retail Business : Perspektiven, Strategien, Erfolgsmuster : mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko
1
Retail supply chain management : quantitative models and empirical studies
1
Schriften zur Handelsforschung
1
Springer Gabler Research
1
Theoretische Fundierung und praktische Relevanz der Handelsforschung
1
Wertorientiertes Marketing : Unternehmensressourcen richtig nutzen
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ECONIS (ZBW)
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Determinants of category management : test of the easy shopping mediating role between efficient assortments and shopping time
Chebbi, Hanen
;
Khouaja, Sihem Nasr
;
Abdelli, Mohammed …
- In:
Competitive advantage, strategy and innovation in …
,
(pp. 85-102)
.
2024
Persistent link: https://www.econbiz.de/10014497370
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2
Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.
Ruiz-Real, José Luis
;
Gázquez-Abad, Juan Carlos
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 151-157)
.
2018
Persistent link: https://www.econbiz.de/10013277505
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3
Four essays on the context-dependence of consumer preferences in situations of reduced choice
Wiebach, Nicole
-
2012
Persistent link: https://www.econbiz.de/10009670984
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4
Four essays on imperfect competition : strategic information acquisition, product choice under government regulation, and forward trading
Reßner, Ludwig
-
2010
Persistent link: https://www.econbiz.de/10008857668
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5
Kategorisierungseffekte : eine verhaltenswissenschaftliche Analyse der Wirkung von Sortimentskategorisierungen auf den Auswahlprozess für komplexe Gebrauchsgüter
Krengel, Martin
-
2013
Persistent link: https://www.econbiz.de/10010260280
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6
Erfolg in der Nische : das Long-Tail-Phänomen im Retail Business
Schäfers, Tobias
;
Riekhof, Hans-Christian
- In:
Retail Business : Perspektiven, Strategien, …
,
(pp. 133-149)
.
2013
Persistent link: https://www.econbiz.de/10009748420
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7
Reducing choice conflict for complex products through categorization
Langner, Tobias
;
Krengel, Martin
- In:
Current insights and future trends : [extended versions …
,
(pp. 43-54)
.
2012
Persistent link: https://www.econbiz.de/10009748178
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8
Optimizing retail assortments when customers "satisfice"
Smith, Stephen A.
;
MacIntyre, Shelby H.
;
Achabal, Dale D.
; …
- In:
Delivering value in turbulent times : AMA Summer …
,
(pp. 317-325)
.
2012
Persistent link: https://www.econbiz.de/10010191487
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9
Kunden zum Kauf bewegen : Aufsätze zur Konsumentenwahrnehmung von Sortiment, Preis und Promotion
Bauer, Johannes
-
2012
Persistent link: https://www.econbiz.de/10009629140
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10
Managing product assortments : insights from consumer psychology
Hamilton, Ryan
;
Chernev, Alexander
- In:
Kellogg on marketing
,
(pp. 348-360)
.
2010
Persistent link: https://www.econbiz.de/10008664273
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