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type_genre:"Bericht"
~person:"Campbell, Jeffrey"
~person:"Campo, Katia"
~subject:"Competition"
~type_genre:"Aufsatz in Zeitschrift"
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Campo, Katia
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Battling for the household's category buck : can economy private labels defend supermarkets against the hard-discounter threat?
Vroegrijk, Mark
;
Gijsbrechts, Els
;
Campo, Katia
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 300-318
Persistent link: https://www.econbiz.de/10011566701
Saved in:
2
Close encounter with the hard discounter : a multiple-store shopping perspective on the impact of local hard-discounter entry
Vroegrijk, Mark
;
Gijsbrechts, Els
;
Campo, Katia
- In:
Journal of marketing research : JMR
50
(
2013
)
5
,
pp. 606-626
Persistent link: https://www.econbiz.de/10010195938
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