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type_genre:"Bibliographie"
~isPartOf:"Fashion marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles written by one author"
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Fashion
10
Mode
10
Bekleidungsindustrie
6
Clothing industry
6
Marketing
3
Marketing management
3
Marketingmanagement
3
Consumer behaviour
2
Großbritannien
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Bibliographie
Aufsatz im Buch
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10
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Easey, Mike
6
Sorensen, Christine
2
Atkinson, Sheila
1
Gray, Patricia
1
Lea-Greenwood, Gaynor
1
Willans, John
1
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Fashion marketing
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
11
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
10
Sustainability in fashion : a cradle to upcycle approach
10
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
10
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
9
Analytical modeling research in fashion business
8
Contemporary case studies on fashion production, marketing and operations
8
Fast fashion systems : theories and applications
6
Intelligent fashion forecasting systems : models and applications
6
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
6
Sustainable Luxury : An International Perspective
6
Sustainable fashion supply chain management : from sourcing to retailing
5
Handbook of Islamic marketing
4
Technology-driven sustainability : innovation in the fashion supply chain
4
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
4
Innovative quick response programs in logistics and supply chain management
3
Logistics & retail management : emerging issues and new challenges in the retail supply chain
3
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
3
Promoting organizational performance through 5G and agile marketing
3
Retail Business : Perspektiven, Strategien, Erfolgsmuster : mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko
3
Sustainable fashion : consumer awareness and education
3
Textiles and clothing sustainability : sustainable fashion and consumption
3
Advanced digital marketing strategies in a data-driven era
2
Aestetics and style in strategy
2
Brand research : [an outcome of the second International Conference on Brand Management]
2
Brands : interdisciplinary perspectives
2
Building corporate identity, image and reputation in the digital era
2
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
2
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
2
Creative industries and entrepreneurship : paradigms in transition from a global perspective
2
Detox fashion : case studies
2
Entrepreneurial innovation for securing long-term growth in a short-term economy
2
Gender, culture, and consumer behavior
2
Global marketing strategies for the promotion of luxury goods
2
Handbook of research on information management for effective logistics and supply chains
2
International marketing in the fast changing world
2
Negotiating values in the creative industries : fairs, festivals and competitive events
2
New luxury management : creating and managing sustainable value across the organization
2
Process innovation in the global fashion industry
2
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1
An introduction to fashion marketing
Easey, Mike
- In:
Fashion marketing
,
(pp. 3-17)
.
2009
Persistent link: https://www.econbiz.de/10003766565
Saved in:
2
The fashion market and the marketing environment
Sorensen, Christine
- In:
Fashion marketing
,
(pp. 18-59)
.
2009
Persistent link: https://www.econbiz.de/10003766570
Saved in:
3
The fashion consumer and organizational buyer
Easey, Mike
- In:
Fashion marketing
,
(pp. 63-96)
.
2009
Persistent link: https://www.econbiz.de/10003766581
Saved in:
4
Fashion marketing research
Gray, Patricia
- In:
Fashion marketing
,
(pp. 97-128)
.
2009
Persistent link: https://www.econbiz.de/10003766585
Saved in:
5
Segmentation and the marketing mix
Easey, Mike
;
Sorensen, Christine
- In:
Fashion marketing
,
(pp. 131-144)
.
2009
Persistent link: https://www.econbiz.de/10003766589
Saved in:
6
Designing and marketing fashion products
Atkinson, Sheila
;
Easey, Mike
- In:
Fashion marketing
,
(pp. 145-176)
.
2009
Persistent link: https://www.econbiz.de/10003766594
Saved in:
7
Pricing garments and fashion services
Easey, Mike
- In:
Fashion marketing
,
(pp. 177-195)
.
2009
Persistent link: https://www.econbiz.de/10003766653
Saved in:
8
Fashion distribution
Willans, John
- In:
Fashion marketing
,
(pp. 196-217)
.
2009
Persistent link: https://www.econbiz.de/10003766661
Saved in:
9
Fashion marketing communications
Lea-Greenwood, Gaynor
- In:
Fashion marketing
,
(pp. 218-237)
.
2009
Persistent link: https://www.econbiz.de/10003766662
Saved in:
10
Fashion marketing planning
Easey, Mike
- In:
Fashion marketing
,
(pp. 238-250)
.
2009
Persistent link: https://www.econbiz.de/10003766665
Saved in:
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