//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Bibliography included"
type_genre:"Sammelwerk"
~person:"Barnett, William A."
~person:"Pepels, Werner"
~subject:"Marketingmanagement"
~type_genre:"Handbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Theory"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Theorie
52
Theory
52
Deutschland
20
Germany
20
Marketing
17
Ökonometrie
13
Betriebswirtschaftslehre
11
Business economics
11
Econometrics
8
Marketing theory
8
Marketingtheorie
8
Ökonometrisches Modell
8
Wirtschaftstheorie
7
Aggregation
4
Geldmenge
4
Marketing management
4
Money supply
4
Nichtlineare Dynamik
4
Product management
4
Produktmanagement
4
Unternehmen
4
Beziehungsmarketing
3
Brand management
3
Business process management
3
Chaos theory
3
Chaostheorie
3
Economics
3
Equilibrium theory
3
Fertigungsprogramm
3
Geldtheorie
3
Gleichgewichtstheorie
3
Innovation management
3
Innovationsmanagement
3
Kongress
3
Macroeconometrics
3
Makroökonometrie
3
Markenführung
3
Master production schedule
3
Monetary theory
3
more ...
less ...
Type of publication
All
Book / Working Paper
4
Type of publication (narrower categories)
All
Bibliography included
Sammelwerk
Handbook
Lehrbuch
4
Textbook
4
Collection of articles of several authors
3
Handbuch
3
Aufsatzsammlung
2
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
more ...
less ...
Language
All
German
4
Author
All
Barnett, William A.
Pepels, Werner
Bruhn, Manfred
21
Homburg, Christian
10
Unger, Fritz
10
Backhaus, Klaus
7
Fuchs, Wolfgang
7
Kleinaltenkamp, Michael
7
Meffert, Heribert
6
Berndt, Ralph
5
Tomczak, Torsten
5
Ahlert, Dieter
4
Becker, Jochen
4
Benkenstein, Martin
4
Busch, Rainer
4
Hippner, Hajo
4
Plinke, Wulff
4
Sander, Matthias
4
Scharf, Andreas
4
Schubert, Bernd
4
Voeth, Markus
4
Wilde, Klaus D.
4
Winkelmann, Peter
4
Büschken, Joachim
3
Dögl, Rudolf
3
Görgen, Frank
3
Herrmann, Andreas
3
Kuß, Alfred
3
Pilarczyk, Bogna
3
Baier, Daniel
2
Bauche, Kai
2
Baumann, Ernst J.
2
Baumgarth, Carsten
2
Braitmayer, Oliver
2
Böhm, Bettina
2
Bölling, Christoph
2
Ceyp, Michael H.
2
Conrad, Olaf
2
Ehrlich, Evelyn
2
Fanelli, Duke
2
Fantapié Altobelli, Claudia
2
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing-Controlling-Organisation : Grundgestaltung marktorientierter Unternehmenssteuerung
Pepels, Werner
(
ed.
);
Birker, Klaus
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10001746467
Saved in:
2
Business-to-Business-Marketing : Handbuch für Vertrieb, Technik, Service
Pepels, Werner
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001350809
Saved in:
3
Kundendienstpolitik : die Instrumente des After Sales-Marketing
Pepels, Werner
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001364406
Saved in:
4
Absatzpolitik : die Instrumente des Verkaufsmarketing
Pepels, Werner
(
ed.
)
-
1998
Persistent link: https://www.econbiz.de/10000670935
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->