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type_genre:"Bibliography included"
~isPartOf:"E-business managerial aspects, solutions and case studies"
~language:"eng"
~type_genre:"Case study"
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E-business managerial aspects, solutions and case studies
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Handbook of research on integrating social media into strategic marketing
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Field guide to case study research in business-to-business marketing and purchasing
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Handbook of research on effective marketing in contemporary globalism
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Harnessing the power of social media and web analytics
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How entrepreneurs do what they do : case studies in knowledge intensive entrepreneurship
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Search engine marketing in small and medium companies : status quo and perspectives
Alby, Tom
;
Funk, Burkhardt
- In:
E-business managerial aspects, solutions and case studies
,
(pp. 206-221)
.
2011
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