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type_genre:"Bibliography included"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~type_genre:"Advisory report"
~type_genre:"Article in journal"
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Fernsehprogramm
6
Television programme
6
Advertising effects
5
Werbewirkung
5
Fernsehwerbung
3
Television advertising
3
Advertising
2
Alcoholic beverage
2
Alkoholisches Getränk
2
Jugendliche
2
Target group
2
USA
2
United States
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Werbung
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Youth
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Zielgruppe
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Bibliometrics
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Bibliometrie
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Biometrics
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Biometrie
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Computerspiel
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Consumer preferences
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Empirical method
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Empirische Methode
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Fernsehnutzung
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Konsumentenpräferenzen
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Media effect
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Medienwirkung
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Mortality
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Product Placement
1
Product placement
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Psychology of advertising
1
Sport event
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Sportveranstaltung
1
Sterblichkeit
1
Television usage
1
Video game
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Visual perception
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Visuelle Wahrnehmung
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Werbepsychologie
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Russell, Cristel Antonia
2
Bee, Colleen C.
1
Bellman, Steven
1
Choi, Jungsil
1
Grube, Joel W.
1
Hartman, Katherine B.
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Kinard, Brian R.
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Landau, Mark J.
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Madrigal, Robert
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Noguti, Valeria
1
Rangan, Priyamvadha
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Russell, Dale W.
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Journal of advertising : official publication of the American Academy of Advertising
The journal of media economics
29
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
14
Journal of advertising research
13
JMM : the international journal on media management
12
Media-Perspektiven
11
International journal of advertising : the quarterly review of marketing communications
6
International journal of sport finance
6
Journal of sports economics
6
Prometheus : critical studies in innovation
6
Tourism management : research, policies, practice
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Economics letters
5
Information economics and policy : IEP
5
Journal of travel and tourism marketing
5
Psychology & marketing
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Sport management review
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Applied economics letters
4
International journal on media management : JMM
4
Journal of economic behavior & organization : JEBO
4
Journal of promotion management : JPM
4
Kyklos : international review for social sciences
4
The American journal of economics and sociology
4
Applied economics
3
Arts and the market
3
European journal of marketing : EJM
3
International journal of sports marketing & sponsorship
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of cultural economics
3
Journal of marketing communications
3
Journal of the European Economic Association
3
Organization : the critical journal of organization, theory and society
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
The B.E. journal of economic analysis & policy
3
The economic journal : the journal of the Royal Economic Society
3
The journal of socio-economics
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American economic journal : a journal of the American Economic Association
2
Atlantic economic journal : AEJ
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Betriebswirtschaftliche Forschung und Praxis : BFuP
2
Europäische Hochschulschriften / 5
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Hamburger Jahrbuch für Wirtschafts- und Gesellschaftspolitik
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ECONIS (ZBW)
6
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1
Program-ad matching and television ad effectiveness : a reinquiry using facial tracking software
Bellman, Steven
;
Wooley, Brooke
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 72-77
Persistent link: https://www.econbiz.de/10011453869
Saved in:
2
Impact of death-related television programming on advertising evaluation
Rangan, Priyamvadha
;
Singh, Surendra N.
;
Landau, Mark J.
; …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 326-337
Persistent link: https://www.econbiz.de/10011410150
Saved in:
3
Normative influences on product placement effects : alcohol brands in television series and the influence of presumed influence
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 46-62
Persistent link: https://www.econbiz.de/10010344090
Saved in:
4
Are you entertained? : the impact of brand integration and brand experience in television-related advergames
Kinard, Brian R.
;
Hartman, Katherine B.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 196-203
Persistent link: https://www.econbiz.de/10009778525
Saved in:
5
It's not whether you win or lose : it's how the game is played
Bee, Colleen C.
;
Madrigal, Robert
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 47-58
Persistent link: https://www.econbiz.de/10009536715
Saved in:
6
Nature and impact of alcohol messages in a youth-oriented television series
Russell, Cristel Antonia
;
Russell, Dale W.
;
Grube, Joel W.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 97-111
Persistent link: https://www.econbiz.de/10003892023
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