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type_genre:"Bibliography included"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~type_genre:"Advisory report"
~type_genre:"Article in journal"
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Fernsehprogramm
3
Television programme
3
Brand image
2
Markenimage
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USA
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United States
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Advertising effects
1
Consumer preferences
1
Customer satisfaction
1
Fernsehen
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Fernsehnutzung
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Fernsehwerbung
1
Konsumentenpräferenzen
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Kundenzufriedenheit
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Narrative Methode
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Narrative method
1
Perception
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Television
1
Television advertising
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Television usage
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Viral marketing
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Virales Marketing
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Wahrnehmung
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Werbewirkung
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Fischer, Eileen
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Galak, Jeff
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Nelson, Leif D.
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Parmentier, Marie-Agnès
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
The journal of media economics
29
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
14
Journal of advertising research
13
JMM : the international journal on media management
12
Media-Perspektiven
11
International journal of advertising : the quarterly review of marketing communications
6
International journal of sport finance
6
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of sports economics
6
Prometheus : critical studies in innovation
6
Tourism management : research, policies, practice
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Economics letters
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Information economics and policy : IEP
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Journal of travel and tourism marketing
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Psychology & marketing
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Sport management review
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Applied economics letters
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Journal of economic behavior & organization : JEBO
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Journal of promotion management : JPM
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Kyklos : international review for social sciences
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The American journal of economics and sociology
4
Applied economics
3
Arts and the market
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European journal of marketing : EJM
3
International journal of sports marketing & sponsorship
3
International journal on media management : JMM
3
Journal of cultural economics
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Journal of marketing communications
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Journal of the European Economic Association
3
Organization : the critical journal of organization, theory and society
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
The B.E. journal of economic analysis & policy
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The economic journal : the journal of the Royal Economic Society
3
The journal of socio-economics
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American economic journal : a journal of the American Economic Association
2
Atlantic economic journal : AEJ
2
Betriebswirtschaftliche Forschung und Praxis : BFuP
2
Europäische Hochschulschriften / 5
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Hamburger Jahrbuch für Wirtschafts- und Gesellschaftspolitik
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ECONIS (ZBW)
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Things fall apart : the dynamics of brand audience dissipation
Parmentier, Marie-Agnès
;
Fischer, Eileen
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
5
,
pp. 1228-1251
Persistent link: https://www.econbiz.de/10010490126
Saved in:
2
When narrative brands end : the impact of narrative closure and consumption sociality on loss accommodation
Russell, Cristel Antonia
;
Schau, Hope Jensen
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
6
,
pp. 1039-1062
Persistent link: https://www.econbiz.de/10010353454
Saved in:
3
Enhancing the television-viewing experience through commercial interruptions
Nelson, Leif D.
;
Meyvis, Tom
;
Galak, Jeff
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 160-172
Persistent link: https://www.econbiz.de/10003880173
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