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type_genre:"Bibliography included"
~person:"Cauberghe, Verolien"
~type_genre:"Advisory report"
~type_genre:"Article in journal"
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Search: subject_exact:"Television programme"
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Advertising effects
2
Fernsehprogramm
2
Fernsehwerbung
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Interactive media
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Interaktive Medien
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Television advertising
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Television programme
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Cauberghe, Verolien
Papandrea, Franco
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Romaniuk, Jenni
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International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
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ECONIS (ZBW)
2
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Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 641-663
Persistent link: https://www.econbiz.de/10009349595
Saved in:
2
The advertising impact of an interactive TV program on the recall of an embedded commercial
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 352-362
Persistent link: https://www.econbiz.de/10003768832
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