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type_genre:"Bibliography included"
~person:"Farris, Paul W."
~type_genre:"Accompanied by computer file"
~type_genre:"Aufsatz im Buch"
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The profit impact of marketing strategy project : retrospect and prospects
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ECONIS (ZBW)
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The PIMS project : vision, achievements,and scope of the data
Farris, Paul W.
;
Farley, John U.
- In:
The profit impact of marketing strategy project : …
,
(pp. 6-27)
.
2009
Persistent link: https://www.econbiz.de/10003927203
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2
Marketing costs and prices : an expanded view
Reibstein, David J.
;
Joshi, Yogesh V.
;
Farris, Paul W.
- In:
The profit impact of marketing strategy project : …
,
(pp. 124-152)
.
2009
Persistent link: https://www.econbiz.de/10003927264
Saved in:
3
PIMS in the new millennium : how PIMS might be different tomorrow
Farris, Paul W.
;
Moore, Michael J.
;
Roberts, Keith
- In:
The profit impact of marketing strategy project : …
,
(pp. 272-286)
.
2009
Persistent link: https://www.econbiz.de/10003927406
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