//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Bibliography included"
~person:"Geuens, Maggie"
~type_genre:"Advisory report"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Television programme"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
2
Fernsehprogramm
2
Television programme
2
Werbewirkung
2
Belgien
1
Belgium
1
Consumer motivation
1
Fernsehwerbung
1
Interactive media
1
Interaktive Medien
1
Kaufmotiv
1
Product Placement
1
Product placement
1
Television advertising
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Bibliography included
Advisory report
Article in journal
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Geuens, Maggie
Papandrea, Franco
5
Romaniuk, Jenni
5
Tainsky, Scott
5
Mixon, Franklin G.
4
Adilov, Nodir
3
Kent, Robert J.
3
Pelsmacker, Patrick de
3
Rott, Armin
3
Russell, Cristel Antonia
3
Agrusa, Jerome
2
Alexander, Peter J.
2
Beal, Virginia
2
Belot, Michèle
2
Benesch, Christine
2
Bhaskar, V.
2
Bourreau, Marc
2
Buraimo, Babatunde
2
Cauberghe, Verolien
2
Chan, Fong Yee
2
Chong, Alberto
2
Chong, Marco Z.
2
Cunningham, Brendan M.
2
Dagger, Tracey S.
2
Danaher, Peter J.
2
Einstein, Mara
2
Etayo, Cristina
2
Feddersen, Arne
2
Frey, Bruno S.
2
Gabszewicz, Jean Jaskold
2
Gangadharan, Nakul
2
Gerhard, Heinz
2
Hennig-Thurau, Thorsten
2
Hyll, Walter
2
Jayapal, Jegan
2
Kim, Sangkyun
2
Klingler, Walter
2
Krüger, Udo Michael
2
La Ferrara, Eliana
2
Lantzsch, Katja
2
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
PP for "product placement" or "puzzled public"? : the effectiveness of symbols as warnings of product placement and the moderating role of brand recall
Tessitore, Tina
;
Geuens, Maggie
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 419-442
Persistent link: https://www.econbiz.de/10009789456
Saved in:
2
Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 641-663
Persistent link: https://www.econbiz.de/10009349595
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->