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type_genre:"Bibliography included"
~person:"Koschnick, Wolfgang J."
~type_genre:"Government document"
~type_genre:"Mehrbändiges Werk"
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Focus-Lexikon Werbeplanung, Mediaplanung, Marktforschung, Kommunikationsforschung, Mediaforschung
Koschnick, Wolfgang J.
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2003
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3., neu bearb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001805907
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Standard-Lexikon Werbung, Verkaufsförderung, Öffentlichkeitsarbeit
Koschnick, Wolfgang J.
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1996
Persistent link: https://www.econbiz.de/10000920445
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