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type_genre:"Bibliography included"
~person:"Perrey, Jesko"
~type_genre:"Accompanied by computer file"
~type_genre:"Aufsatz im Buch"
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Content Marketing ROI : Marketing-Erfolg ist messbar - auch in den Social Media
Perrey, Jesko
;
Bauer, Thomas
- In:
Brand Content : die Marke als Medienereignis
,
(pp. 227-242)
.
2013
Persistent link: https://www.econbiz.de/10010212707
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Marketing-ROI : ein Ansatz zur Optimierung von Marketinginvestitionen
Perrey, Jesko
;
Görtz, Gunnar
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 59-72)
.
2008
Persistent link: https://www.econbiz.de/10003587879
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