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type_genre:"Bibliography included"
~subject:"Accounting valuation"
~subject:"Soft drink industry"
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Marktorientierte Markenbewertung : eine konsumenten- und unternehmensbezogene Betrachtung
Bekmeier-Feuerhahn, Sigrid
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1998
Persistent link: https://www.econbiz.de/10000987763
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