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type_genre:"Bibliography included"
~subject:"Brand image"
~subject:"Product labelling"
~type_genre:"Fallstudie"
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Labellisation et mise en marque des territoires : [colloque international, Clermont-Ferrand, 8-9-10 novembre 2011]
Fournier, Mauricette
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010520470
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2
When fit matters : leveraging destination and event image congruence
Florek, Magdalena
;
Insch, Andrea
- In:
Journal of hospitality marketing & management
20
(
2011
)
3/4
,
pp. 265-286
Persistent link: https://www.econbiz.de/10009130561
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3
Qualità e valorizzazione nel mercato dei prodotti agroalimentari tipici
De Stefano, Francesco
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001584405
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4
Landesimage und Kaufentscheidung : Erklärung, Messung, Marketingimplikationen
Möller, Thorsten
-
1997
Persistent link: https://www.econbiz.de/10000965903
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5
Herkunfts- und Gütezeichen im Kaufentscheidungsprozeß : die Conjoint-Analyse als Instrument zur Bedeutungsbeurteilung
Sattler, Henrik
-
1990
Persistent link: https://www.econbiz.de/10000821898
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