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type_genre:"Bibliography included"
~subject:"Brand image"
~type_genre:"Collection of articles of several authors"
~type_genre:"Fallstudie"
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Brand image
Herkunftsbezeichnung
101
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100
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Journal of hospitality marketing & management
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ECONIS (ZBW)
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Effetto "Country of origin" : un'analisi comparata a livello internazionale sul comportamento d'acquisto della clientela
Bursi, Tiziano
(
contributor
);
Grappi, Silvia
(
contributor
); …
-
2012
Persistent link: https://www.econbiz.de/10009713583
Saved in:
2
When fit matters : leveraging destination and event image congruence
Florek, Magdalena
;
Insch, Andrea
- In:
Journal of hospitality marketing & management
20
(
2011
)
3/4
,
pp. 265-286
Persistent link: https://www.econbiz.de/10009130561
Saved in:
3
Swissness Worldwide 2010 : ein Studie der htp St. Gallen Managementberatung und des Instituts für Marketing and der Universität St. Gallen (HSG) in Zusammenarbeit mit McCann Erikso...
Feige, Stephan
;
Fischer, Peter Mathias
;
Reinecke, Sven
-
2010
Persistent link: https://www.econbiz.de/10009751976
Saved in:
4
Swissness Worldwide : internationale Studie zur Wahrnehmung der Marke Schweiz ; eine Studie
Feige, Stephan
(
contributor
);
Brockdorff, Benita
(
contributor
)
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003744347
Saved in:
5
Landesimage und Kaufentscheidung : Erklärung, Messung, Marketingimplikationen
Möller, Thorsten
-
1997
Persistent link: https://www.econbiz.de/10000965903
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