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type_genre:"Bibliography included"
~subject:"Online-Handel"
~subject:"Product Placement"
~type_genre:"Bibliografie enthalten"
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Gabler Edition Wissenschaft : Interaktives Marketing
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Werbung im interaktiven Fernsehen
Heinemann, Christopher
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1998
Persistent link: https://www.econbiz.de/10000976168
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Die Popularisierung der Werbung : Product Placement im französischen und deutschen Fernsehgespräch
Niederberger, Angelika
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1998
Persistent link: https://www.econbiz.de/10000670375
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