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type_genre:"Bibliography included"
~subject:"Wettbewerbsstrategie"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Softdrink-Industrie"
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Wettbewerbsstrategie
Soft drink industry
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Softdrink-Industrie
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USA
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Theorie
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PepsiCo Inc.
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Soft drinks
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1968-1986
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CFO aktuell : Zeitschrift für Finance & Controlling
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SodaStream’s CEO on turning a banned Super Bowl ad into marketing gold
Birnbaum, Daniel
- In:
Harvard business review : HBR
92
(
2014
)
1/2
,
pp. 39-42
Persistent link: https://www.econbiz.de/10010235447
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2
Werbung gegen Pepsi und Coke
Birnbaum, Daniel
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
4
,
pp. 70-77
Persistent link: https://www.econbiz.de/10010256906
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Vitalitätsmanagement : strategisches Management und Performancesteigerung bei Almdudler
Schilling, Gerhard
;
Schnait, Roman
;
Unger, Martin
- In:
CFO aktuell : Zeitschrift für Finance & Controlling
1
(
2007
)
3
,
pp. 129-132
Persistent link: https://www.econbiz.de/10003490311
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