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type_genre:"Bibliography included"
~type_genre:"Aufsatz in Zeitschrift"
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ECONIS (ZBW)
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1
Marketing practices of some selected soft drinks industries in Bangladesh
Khatun, Mosa Shely
- In:
Business and Economic Research : BER
12
(
2022
)
1
,
pp. 73-81
Persistent link: https://www.econbiz.de/10013473282
Saved in:
2
The Coca-Cola and Pepsi-Cola businesses : "fizzy meeting" in the management of the pole position
Opait, Gabriela
- In:
Analele Universităţii Dunărea de Jos Galaţi / 1
26
(
2020
)
1
,
pp. 167-176
Persistent link: https://www.econbiz.de/10012285784
Saved in:
3
Becoming a better corporate citizen : how PepsiCo moved towrds a healthier future
Nooyi, Indra K.
;
Govindarajan, Vijay
- In:
Harvard business review : HBR
98
(
2020
)
2
,
pp. 94-103
Persistent link: https://www.econbiz.de/10012288877
Saved in:
4
The evolution of Coca-Cola Australia's soft drink reformulation strategy 2003-2017 : a thematic analysis of corporate documents
Lacy-Nichols, Jennifer
;
Scrinis, Gyorgy
;
Carey, Rachel
- In:
Food policy : economics planning and politics of food …
90
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012507610
Saved in:
5
Competitive spillover elasticities of electronic word of mouth : an application to the soft drink industry
Sanchez, Joaquin
;
Abril Barrie, Carmen
;
Haenlein, Michael
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 270-287
Persistent link: https://www.econbiz.de/10012290950
Saved in:
6
The relationship between marketing and brand equity : Salvador consumers perception of soft drinks
Jarquin, Karen Valessksca Rothschuh
;
Ladeira, Rodrigo
; …
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
7
,
pp. 734-753
Persistent link: https://www.econbiz.de/10012243621
Saved in:
7
Global market and commercials : understanding cultural diversities
Calabrese, Armando
;
Capece, Guendalina
;
Costa, Roberta
; …
- In:
Knowledge and process management : the journal of …
22
(
2015
)
3
,
pp. 167-179
Persistent link: https://www.econbiz.de/10011471417
Saved in:
8
Price discovery betweem carbonated soft drink manufacturers and retailers : a disaggregate analysis with PC and LiNGAM algorithms
Lai, Pei-Chun
;
Bessler, David A.
- In:
Journal of applied economics
18
(
2015
)
1
,
pp. 173-198
Persistent link: https://www.econbiz.de/10011554914
Saved in:
9
TV advertising spillovers and demand for private labels : the case of carbonated soft drinks
Lopez, Rigoberto A.
;
Liu, Yizao
;
Zhu, Chen
- In:
Applied economics
47
(
2015
)
25/27
,
pp. 2563-2576
Persistent link: https://www.econbiz.de/10010519658
Saved in:
10
Computing bottom-up betas for companies in the soft drink industry
Dondeti, V. Reddy
;
McGowan, Carl B.
;
Moeller, Susan E.
- In:
Journal of business case studies
10
(
2014
)
4
,
pp. 357-362
Persistent link: https://www.econbiz.de/10010509194
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