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type_genre:"Biography"
~subject:"Marketing management"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
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Marketing management
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Economics of innovation and new technology
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Toward an understanding of industry commoditization : its nature and role in evolving marketing competition
Reimann, Martin
;
Schilke, Oliver
;
Thomas, Jacquelyn S.
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 188-197
Persistent link: https://www.econbiz.de/10003987366
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2
Mass customisation and the clothing industry
Vignali, Claudio
;
Vrontis, Demetris
;
Vronti, Peri D.
- In:
Ekonomski pregled
55
(
2004
)
5/6
,
pp. 502-512
Persistent link: https://www.econbiz.de/10002155289
Saved in:
3
The complementarity of mass customization and electronic commerce
Lee, C.- H. Sophie
;
Barua, Anitesh
;
Whinston, Andrew B.
- In:
Economics of innovation and new technology
9
(
2000
)
2
,
pp. 81-109
Persistent link: https://www.econbiz.de/10001483403
Saved in:
4
Mass customization und electronic commerce : eine empirische Einschätzung zur Umsetzung in deutschen Unternehmen
Piller, Frank T.
;
Schoder, Detlef
- In:
Journal of business economics : JBE
69
(
1999
)
10
,
pp. 1111-1136
Persistent link: https://www.econbiz.de/10001418816
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