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type_genre:"Business report"
~isPartOf:"Global marketing strategies for the promotion of luxury goods"
~type_genre:"Book section"
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Macdonald, Lynsey E.
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Global marketing strategies for the promotion of luxury goods
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
3
Cases on branding strategies and product development : successes and pitfalls
2
Europäische Hochschulschriften / 5
2
Gender, China and the World Trade Organization : essays from feminist economics
2
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
2
Retail Business : Perspektiven, Strategien, Erfolgsmuster : mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko
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Brands : interdisciplinary perspectives
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Brands with a conscience : how to build a successful and responsible brand
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Competition on the internet : [... conference titled "Competition on the Internet" organized in February, 2013, in Munich]
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Der japanische Markt : Herausforderungen und Perspektiven für deutsche Unternehmen
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Developing successful global strategies for marketing luxury brands
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Digital strategies in a global market : navigating the Fourth Industrial Revolution
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Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
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Driving green consumerism through strategic sustainability marketing
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Gabler Edition Wissenschaft / Schriften zur quantitativen Betriebswirtschaftslehre
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Globalization from below : the world's other economy
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Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
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Innovation in der Nachhaltigkeitsforschung : ein Beitrag zur Umsetzung der UNO Nachhaltigkeitsziele
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Inside marketing : practices, ideologies, devices
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Marketing der Agrar- und Ernährungswirtschaft
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Materialien des Zentrums für Regionale Entwicklungsforschung der Justus-Liebig-Universität Gießen
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Multi-channel marketing, branding and retail design : new challenges and opportunities
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New global frontiers in regulation : the age of nanotechnology
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Pharmalogistik : Prozesse - Instrumente - Praxisbeispiele
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Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
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Testimonial advertising in the American marketplace : emulation, identity, community
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The advertising handbook
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The dark side of social media : a consumer psychology perspective
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Wissenschaftliche Schriften im Wissenschaftlichen Verlag Dr. Schulz-Kirchner : Reihe 2, Betriebswirtschaftliche Beiträge
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A study of the impact of social networking communities on the consumption of beauty luxury products
Macdonald, Lynsey E.
;
Medina, Irene García
;
Romo, …
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 193-218)
.
2016
Persistent link: https://www.econbiz.de/10011484690
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