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type_genre:"Business report"
~subject:"B-to-B-Marketing"
~type_genre:"Fallstudie"
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Field guide to case study research in business-to-business marketing and purchasing
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Building relationships for survival : coping media industry dynamics
Mejtoft, Thomas
- In:
Field guide to case study research in …
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(pp. 39-59)
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2014
Persistent link: https://www.econbiz.de/10011413702
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