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type_genre:"Case study"
type_genre:"Dissertation"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand"
~isPartOf:"Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship"
~isPartOf:"Marketing intelligence & planning"
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Search: subject_exact:"Small and medium-sized enterprises"
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KMU
19
SME
19
Deutschland
5
Germany
5
Brand management
4
Business network
4
Globalisierung
4
Globalization
4
Markenführung
4
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3
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3
International market entry
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Marketingmanagement
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Loewe AG <Kronach>
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Case study
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228
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Wember, Dirk
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Antoldi, Fabio
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Bauer, Yvonne
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Becker, Wolfgang
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Bocconcelli, Roberta
1
Cannatelli, Benedetto
1
Centeno, Edgar
1
Danko, Adriana
1
Deacon, Jonathan H.
1
Duquesnois, Franck
1
Fraj-Andrés, Elena
1
Gallagher, Damian
1
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1
Guercini, Simone
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Gurău, Călin
1
Gustafsson, Anders
1
Hart, Susan
1
Huhtamäki, Maija
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Janjuha-Jivraj, Shaheena
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Jones, Rosalind
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Kowalkowski, Christian
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López-Pérez, M. Eugenia
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Martin, Lynn
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Melero-Polo, Iguácel
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Moxey, Steven
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O'Dwyer, Michele
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Perks, Helen
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Rowley, Jennifer
1
Tunisini, Annalisa
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Ulrich, Patrick
1
Vázquez-Carrasco, Rosario
1
Witell, Lars
1
Woodside, Arch G.
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Industrial marketing management : the international journal for industrial and high-tech firms
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
Marketing intelligence & planning
Entrepreneurship marketing : principles and practice of SME marketing
22
Wissensmanagement im Mittelstand : Grundlagen - Lösungen - Praxisbeispiele
15
International journal of management practice : IJMP
9
Journal of small business and enterprise development
9
Cases on SMEs and open innovation : applications and investigations
8
Herausforderung Reorganisation : ein Leitfaden zur Einführung ganzheitlicher Geschäftsmodelle in kleinen und mittleren Unternehmen
5
SMEs and open innovation : global cases and initiatives
5
Strategic innovation in small firms : an international analysis of innovation and strategic decision making in small to medium sized enterprises
5
Berichte aus der Betriebswirtschaft
4
Der Aufgabenbezogene Informationsaustausch : zeitweilige partizipative Gruppenarbeit zur Problemlösung ; mit besonderem Blick auf Organisationsentwicklung, Wissensmanagement und betriebliche Gesundheitsvorsorge
4
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
4
HMD : Praxis der Wirtschaftsinformatik
4
International journal of business excellence
4
International journal of globalisation and small business : IJGSB
4
International journal of technology management : IJTM
4
Long range planning : LRP ; international journal of strategic management
4
Schriftenreihe Strategisches Management
4
The international journal of entrepreneurship and innovation
4
The international journal of human resource management
4
Zeitschrift für KMU und Entrepreneurship : ZfKE
4
Change Management Praxisfälle : Veränderungsschwerpunkte Organisation, Team, Individuum
3
Contemporary challenges to international business
3
Gabler Edition Wissenschaft
3
Gabler Research
3
Harvard-Business-Manager : das Wissen der Besten
3
IMADI.net-Projektbericht
3
Innovation and entrepreneurship : successful start-ups and businesses in emerging economies
3
International journal of business information systems : IJBIS
3
International journal of commerce and management
3
International journal of production research
3
Management decision : MD
3
Management-Instrumente in kleinen und mittleren Unternehmen
3
Piccola impresa
3
Premier reference source
3
Service business : an international journal
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
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ECONIS (ZBW)
19
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1
Any way goes : identifying value constellations for service infusion in SMEs
Kowalkowski, Christian
;
Witell, Lars
;
Gustafsson, Anders
- In:
Industrial marketing management : the international …
42
(
2013
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10009734103
Saved in:
2
Company image and corporate social responsibility : reflecting with SMEs' managers
Fraj-Andrés, Elena
;
López-Pérez, M. Eugenia
; …
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 266-280
Persistent link: https://www.econbiz.de/10009570952
Saved in:
3
The use of communication activities in the development of small to medium-sized enterprise brands
Centeno, Edgar
;
Hart, Susan
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 250-265
Persistent link: https://www.econbiz.de/10009570956
Saved in:
4
Internationalization of a "Born-again global" : how a family-led crisis enabled the realization of internationalization opportunities
Janjuha-Jivraj, Shaheena
;
Martin, Lynn
;
Danko, Adriana
- In:
Journal of small business and entrepreneurship : JSBE ; …
25
(
2012
)
2
,
pp. 201-215
Persistent link: https://www.econbiz.de/10009558233
Saved in:
5
Specificities of managerial accounting at SMEs : case studies from the German industrial sector
Lohr, Matthias
- In:
Journal of small business and entrepreneurship : JSBE ; …
25
(
2012
)
1
,
pp. 35-55
Persistent link: https://www.econbiz.de/10009526040
Saved in:
6
The role of network facilitators in fostering trust within strategic alliances : a longitudinal case study
Cannatelli, Benedetto
;
Antoldi, Fabio
- In:
Journal of small business and entrepreneurship : JSBE ; …
25
(
2012
)
1
,
pp. 19-33
Persistent link: https://www.econbiz.de/10009526041
Saved in:
7
A strategic supply chain approach : consortium marketing in the Italian leatherwear industry
Guercini, Simone
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 700-716
Persistent link: https://www.econbiz.de/10009671115
Saved in:
8
A tale of two spirits : entrepreneurial marketing at 42Below Vodka and Penderyn Whisky
Morrish, Sussie C.
;
Deacon, Jonathan H.
- In:
Journal of small business and entrepreneurship : JSBE ; …
24
(
2011
)
1
,
pp. 113-124
Persistent link: https://www.econbiz.de/10008987934
Saved in:
9
Networks and customer relationships in a small software technology firm : a case study
Jones, Rosalind
;
Rowley, Jennifer
- In:
Journal of small business and entrepreneurship : JSBE ; …
24
(
2011
)
1
,
pp. 29-48
Persistent link: https://www.econbiz.de/10008987947
Saved in:
10
The website as an integrated marketing tool : an exploratory study of French wine producers
Gurău, Călin
;
Duquesnois, Franck
- In:
Journal of small business and entrepreneurship : JSBE ; …
24
(
2011
)
1
,
pp. 17-28
Persistent link: https://www.econbiz.de/10008987960
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