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type_genre:"Case study"
type_genre:"Dissertation"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand"
~subject:"Brand image"
~subject:"Sweden"
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Search: subject_exact:"Small and medium-sized enterprises"
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Brand image
Sweden
KMU
8
SME
8
Deutschland
4
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4
Globalisierung
3
Globalization
3
International market entry
3
Internationaler Markteintritt
3
Brand management
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Business network
2
Erfolgsfaktor
2
Loewe AG <Kronach>
2
Machine tool industry
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Markenimage
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Unternehmensnetzwerk
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Werkzeugmaschinenbau
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Italien
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Lieferantenmanagement
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Maschinenbau
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New product development
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Produktentwicklung
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Regionales Cluster
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Schweden
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Bald, Thorsten
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Rutenbeck, Henrik
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Bauer, Yvonne
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Gustafsson, Anders
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Kowalkowski, Christian
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Industrial marketing management : the international journal for industrial and high-tech firms
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
JIBS dissertation series / Jönköping International Business School
2
Baltic Sea Academy
1
Corporate communications : an international journal
1
Corporate social responsibility and environmental management
1
Creativity and innovation management
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Design management : exploring fieldwork and applications
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European entrepreneurship in the globalizing economy
1
From exporting to internationalization
1
International journal of gender and entrepreneurship
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International journal of management practice : IJMP
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International journal of manpower
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International journal of product development : IJPD
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R & D management
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The social dynamics of innovation networks
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ECONIS (ZBW)
3
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Any way goes : identifying value constellations for service infusion in SMEs
Kowalkowski, Christian
;
Witell, Lars
;
Gustafsson, Anders
- In:
Industrial marketing management : the international …
42
(
2013
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10009734103
Saved in:
2
Kontrollierte Offensive : mit international profilierter Marke zu nachhaltig profitablem Wachstum
Bald, Thorsten
;
Rutenbeck, Henrik
;
Bauer, Yvonne
- In:
Internationalisierung deutscher Unternehmen : …
,
(pp. 499-527)
.
2011
Persistent link: https://www.econbiz.de/10009162174
Saved in:
3
Kontrollierte Offensive : mit international profilierter Marke zu nachhaltig profitablem Wachstum
Bald, Thorsten
;
Rutenbeck, Henrik
;
Münch, Yvonne
- In:
Internationalisierung deutscher Unternehmen : …
,
(pp. 441-469)
.
2009
Persistent link: https://www.econbiz.de/10003874584
Saved in:
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