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type_genre:"Case study"
type_genre:"Multi-volume publication"
~isPartOf:"Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing"
~isPartOf:"IDIP Innovation Dynamics in Practice"
~isPartOf:"Series on management in technology / 2, iimt executive MBA and executive diploma papers"
~person:"Albrecht, Ingo"
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
IDIP Innovation Dynamics in Practice
Series on management in technology / 2, iimt executive MBA and executive diploma papers
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Unilever : globale und lokale Aspekte erfolgreicher Markenführung
Nabholz, Nadja
;
Albrecht, Ingo
- In:
Best Practice in Marketing : Erfolgsbeispiele zu den …
,
(pp. 181-191)
.
2010
Persistent link: https://www.econbiz.de/10009011560
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